Smart selling with SOGO

Laura Briedis • October 11, 2024

Smart sellers know that when they list and sell with SOGO Homes, they keep more of their money.

A smiling person wearing a blue blazer and khakis stands in a doorway next to a sign for SOGO HOMES.

Instead of paying a percentage of the sale in commission, Aaron Peterson’s SOGO Homes has a $4,800 flat fee that includes everything from helping homeowners set the most attractive listing price and photography to marketing and negotiating the final deal. (Photography: Felicia Vargo)


Sometimes things seem too good to be true, but SOGO Homes real estate is the real deal. 

This local real estate company is saving homeowners thousands of dollars in commissions while providing superb customer service.


“SOGO Homes is driven not by dollars and market share, but by impact,” says Aaron Peterson, founder of SOGO Homes, which stands for Sell One, Give One. “We want to make a positive impact in Northeast Ohio, so every time someone sells or buys a home with us, a portion of our proceeds will be matched by another donor and then gifted to a single mother in need in our community as a down payment toward home ownership. And all the while the homeowner is also saving money and profiting more with our flat-rate fee.”


Instead of paying a percentage of the sale in commission, SOGO Homes has a $4,800 flat fee that includes everything from helping homeowners set the most attractive listing price and photography to marketing and negotiating the final deal. With this upfront, flat-fee commission structure, there are no hidden costs and the process is transparent.


“We have been saving homeowners, on average, $8,000 in commission fees,” Aaron says. “Sometimes a lot more.”


SOGO Homes just sold a waterfront home on Portage Lakes that is expected to close this week. The homeowners will save four times more than the average in real estate commissions.


“Aaron was great,” say Tom and Nancy, the Portage Lakes homeowners. “His flat fee will save us between $35,000 to $40,000 when we close this coming week.”


For Sarah, a Canton homeowner who sold her home with SOGO this summer, she also realized a big savings on real estate commissions while receiving stellar service.


“Aaron went above and beyond in helping us sell our home for far more than we ever expected,” she says. “He truly treated the sale as if it were his own and walked us through step by step with ease. And with his flat rate, we kept so much money in our pockets.”


With a client-centric approach, SOGO Homes is committed to transparency and taking the guesswork out of the home-selling journey, while making the process stress-free and even fun.


“The best thing is, while you are profiting more when selling your home, you are also helping others as SOGO helps support local single mothers,” says Aaron, who volunteers every Tuesday evening at a local nonprofit that offers equine therapy, and once a month serving coffee and donuts at The Chapel in Green.


“Homeownership is a transformative journey, and we believe everyone should have a chance to experience it. By working with SOGO Homes Real Estate, you’re actively participating in turning dreams into reality. Our mission is to bring positive change, one home at a time.”


To list your house or for more information, call 330-984-0909 or visit GoWithSOGO.com.


Free Dumpster Use


SOGO Homes is dedicated to making the home-selling journey as seamless as possible. That’s why it offers an exclusive benefit to homeowners who list their home with this local real estate brokerage: complimentary use of a dumpster during the home’s listing period.


The dumpster lets homeowners easily declutter their home without the stress and prep it for market, enhancing its appeal to potential buyers.



“When you list with SOGO Homes, you’re not just getting exceptional service, but you’re also getting the advantage of a clutter-free, picture-perfect home for potential buyers to fall in love with,” says Founder Aaron Peterson.

A blue roll-off dumpster filled with cardboard boxes and debris, set against a plain white background.

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