Advertise with Mimi
Northeast Ohio's Largest Publication, Reaching More Than 288,000 Mailboxes
Mimi Vanderhaven believes that the quality of our lives is largely determined by how we spend our time and money. Do we settle or do we soar? To live better, we need more options, more choices. But we cannot choose what we are unaware of.
That’s why Mimi’s mission is to spotlight quality local businesses. Since 2003, Mimi has been unconditionally dedicated to growing the number and diversity of high-quality local companies right here in Northeast Ohio by helping business owners compete more effectively against national chains and big box stores—and by getting the word out to our educated readers.
Mimi Magazine is Northeast Ohio’s largest publication, reaching more than 288,000 mailboxes in greater Cleveland's and Akron's suburbs. Yes, we offer affordable advertising options, but we also tell your unique story with compelling feature editorials that our readers trust when making important purchases—including home improvement, health care, beauty, dining, professional services and more.
How is MIMI different?
Large Circulation
Mimi reaches an audience of more than 288,000 affluent suburban households in Northeast Ohio’s “Diamond Necklace."
U.S. Mail Delivery
Virtually all of Mimi’s circulation (99.9%) is delivered through the U.S. Postal Service.
Editorial Feature Stories
Our advertising strategies include professional editorial feature stories that explain your business’s most complex advantages to our educated readers.
Monthly Expert Columns
A Monthly Expert Column in Mimi Magazine will help educate the marketplace and position you as a qualified expert in your field. Your column will be professionally written and edited with our help.
Demographics That Define Our Customers
Attended College
Mimi readers are smart. They have disposable income, they value knowledge and education...and they read.
$200,000 Minimum Home Value
With few exceptions, Mimi mails to USPS carrier routes with a minimum median home value of $200,000 all the way up to multi-million-dollar homes.
Attended Graduate School
Almost one in five Mimi readers continued their education beyond a four-year college degree.
$100,000 Median Household Income
Mimi readers have a six-figure median household income—with disposable income for purchases related to home, health, beauty, dining, professional services, travel, and more.
$300,000 Median Home Value
The median home value of Mimi’s affluent audience is more than $300,000, including complete saturation of zip codes with Northeast Ohio’s highest-value homes.
FREQUENTLY ASKED QUESTIONS
What is Mimi Magazine’s circulation?
Mimi Magazine is delivered free of charge to 288,000 Northeast Ohio mailboxes every month. This vast distribution makes it the largest publication of its kind in the region.
How is the magazine distributed?
Mimi is printed on recycled newsprint using high-quality heat-set printing. It is then directly mailed by the United States Postal Service (USPS). About 3,000 other copies are distributed in strategic locations, such as local businesses and libraries.
How long has Mimi Magazine been around?
Mimi’s first issue was published on June 3, 2003. Since then, we have been unconditionally dedicated to giving our readers enhanced choices by working to increase the number and diversity of high-quality, locally owned businesses in Northeast Ohio.
How do you choose where the magazine is circulated?
Our distribution is determined by the demographics of designated USPS carrier routes, emphasizing higher home values and household incomes. This means Mimi readers have disposable income for purchases related to home, health, beauty, dining, professional services, travel, and more.
What are the demographics of Mimi’s readership?
Mimi is mailed to Northeast Ohio’s more affluent neighborhoods, which have median home values of $200,000 to $1 million+ and median household incomes of more than $100,000. Our readers are well-educated, with 19% having a postgraduate degree. Our readers tend to be aged 35 and over.
How many different versions of the magazine are there?
Mimi publishes 20 separate zoned editions of her magazine each month, reaching more than 80 Northeast Ohio communities in Cuyahoga, Summit, Lorain, Lake, Geauga, Medina, and Portage counties.
Who can advertise in Mimi Magazine?
Mimi’s mission is to connect quality local businesses with smart consumers. Therefore, we cover only locally owned businesses, including a limited number of non-ubiquitous national franchises demonstrating local ownership and community commitment. We do not accept advertising from major national chains or big-box stores.
How much does it cost to advertise?
The cost of advertising is determined by three factors: the size of your ad, the number of zones you want to reach, and the frequency of your advertising plan. Because of these variables, advertising rates can vary from $200 to several thousand dollars. Please contact a Mimi Marketing Strategist to help you determine the best advertising strategy for your business.
Does Mimi offer digital marketing services?
Absolutely. Mimi offers social media strategy development and management and—through our sister company Bluefoot Digital Marketing Services—we offer website design and hosting, local search listing management, review marketing, Google Ads, and SEM management.
Is Mimi Magazine a national franchise?
Heck, no. Mimi was founded right here in Northeast Ohio by Mimi Vanderhaven, Mitch Allen, a former daily newspaper executive, and the family-owned AloNovus, a large group of weekly newspapers that have been publishing in Northeast Ohio since the 1970s. Mimi is headquartered in Brunswick, Ohio, while AloNovus is headquartered in Millersburg, Ohio. AloNovus also publishes the popular Ohio’s Amish Country magazine and its affiliate website OAC.com. Mimi Magazine is published only in Northeast Ohio and nowhere else in the nation.
Is there really a Mimi Vanderhaven?
Of course, darling.
Our Clients Like Us, They Really Like Us!
Advertise with Mimi
Want to advertise with Mimi? Please let us know a little bit about your business and interests. One of our professional marketing strategists will reach out to you.
