Wine not come over this October?
To combat the dip in social gatherings and wine sales, some representatives of the wine world have come up with a new spin on Sober October—Come Over October.
This month, Come Over October is a great excuse to connect with friends old and new for food, fun and, of course, wine.
Have you heard of Sober October? Two years ago, right here in this space, we discussed this movement that encourages people to refrain from alcohol consumption throughout October. Statistics show that Sober October results in lower overall alcohol sales.
“As a result of Covid-19, all the months of the year have seen an increase in isolation among humans due to remote work, text messaging, social media and other technological advances,” says Jim Sperk of the Northern Ohio Wine Guild. “And the wine industry has continued to feel the repercussions of this phenomenon.”
To combat the dip in social gatherings and wine sales, some representatives of the wine world have come up with a new spin on Sober October—Come Over October.
That’s right: Witnessing wine getting a bad rap and needing a boost, several industry marketing professionals and winery representatives created Come Over October, a movement with the goal of getting people to reconnect with friends and neighbors over a bottle of wine.
“Come Over October encourages friends, family and colleagues to ‘come over’ during October, share wine and celebrate friendship and in-person connection,” says Jim. “The wine industry has experienced ebbs and flows over the years but survived it all due to wine often being the preferred beverage when people gather. Covid-19 changed that and Come Over October aims to change it right back.”
If you need a little push, Jim reminds us that this Halloween season may prove to be a perfect time to host a costume party.
“You may remember the article featured here six years ago about ‘Yelloween’,” says Jim. “A Yelloween celebration typically combines serving Veuve Clicquot Champagne along with musical performances, tarot cards, Ouija boards and elaborate costumes capturing the spirit of Halloween.”
The name Yelloween is derived from the familiar yellow and black label on Veuve Clicquot’s line of Brut Champagne.
“Curiously, the label is actually more orange than yellow, but ‘Orangeen’ doesn’t have the same ring to it,” muses Jim.
This month, Come Over October is a great excuse to connect with friends old and new for food, fun and, of course, wine.
For information about the Northern Ohio Wine Guild, contact Jim Sperk at tinymoonwines@usa.net.
Recent Posts
RELATED ARTICLES
