The Shaw Spring Envy Sale

Last week, on a road trip to South Georgia to help my in-laws move into an independent living facility, my wife and I drove through Dalton, Georgia, in the north of the state. You’ve likely heard of Dalton. You may have even driven through it yourself on I-75 on your way to Florida.

The town is known as the “Carpet Capital of the World,” and it’s home to Shaw Industries, the world’s largest carpet manufacturer, which over the years has expanded into other types of flooring, including hardwood, luxury vinyl and stone. Twice a year, the global firm has a big sale, authorizing locally owned Floorz locations to offer both rebates and interest-free financing.

“The Shaw Spring Envy Sale is hugely popular,” says Floorz founder Brian Erickson. “Customers often wait for the sale because they can get so much more for their money. This year, Shaw is offering rebates up to $500, and interest-free financing for up to 48 months. The rebates are a big deal, but the special financing means you don’t have to wait, and you can expand the scope of your flooring project, spreading out the cost over four years without paying a dime of interest.”

A Retail Shopping Experience

Floorz is more than a retail store. It’s a retail shopping experience.

“We don’t see ourselves as a flooring company,” Brian says. “We’re a service company that happens to offer flooring. And that service extends from the initial shopping experience to the professional installation in your home.”

Your shopping experience also includes working with a professional designer. “We’re not just salespeople,” Brian adds. “Our staff is a team of knowledgeable and creative designers to help you bring your dream space to life. They have intense industry training, and they know our inventory inside and out. They help guide you based on your personal style but also your lifestyle. Do you have pets? How much foot traffic will the flooring have?”

Design consultations are free, and no appointment is necessary. Just stop by Floorz with any photos, chair cushions, paint samples (or anything else) to give the designers a starting direction.

The Beauty of Real Wood Flooring

Another popular product line at Floorz is Wickham Flooring, based in Canada, where the manufacturer enjoys access to beautiful hardwood forests.

“Yes, our customers love luxury vinyl plank because of its durability and resemblance to real wood,” Brian says. “But there is something special about actual wood flooring. It’s warm and natural. You know it the moment you see it, and you feel a connection to it as soon as you step on it. We like Wickham because the combination of different species and colors means a virtually unlimited number of design options. We’re the only dealer in the region to carry it.”

Wickham is manufactured in six different species—birch, hard maple, hickory, maple, red oak and white oak (solid wood or engineered)—and over 50 different stain colors.

Transparent Pricing

Floorz has built a reputation for authenticity and transparency—traits that reflect Brian’s straightforward, no-nonsense approach. Every sample in the new design center includes a unique QR code you can scan with your phone to instantly view the current price per square foot.

Floorz has also embraced cutting-edge technology to enhance the customer experience. With state-of-the-art AI Room Visualizer tools, shoppers can see how most flooring options will look in their own homes before making a purchase—bringing confidence and clarity to the decision-making process.

“People often assume our high quality and service come with a high price tag—but that’s just not the case,” Brian says. “Thanks to the volume we buy, we’re able to secure better pricing and pass those savings on to our customers. Our prices are competitive with the big-box stores—and often even lower.”

Floorz has three retail locations: In Montrose at 143 Rothrock Road next to Home Depot, 330-630-3330; in Strongsville at 17100 Royalton Road, 440-638-1388; and in Mayfield Heights at 1509 Golden Gate Plaza, 216-455-7500. With a 20,000-square-foot warehouse in Brecksville, the company inventories many products, which ensures cost savings and shorter lead times. Visit YourFloorz.com.