Reset and realign to stay active, flexible and pain-free
Maintaining a regular stretching routine helps the body feel more prepared for the unexpected physical demands of winter. Here’s how StretchLab in Fairlawn can help.

Your initial StretchLab stretch begins with a simple MAPS assesment. MAPS determines mobility, activation, posture and symmetry to ensure your Flexologist focuses on the right muscle groups, and you get the most out of your session. (Photography: Francis Angelone)
With the cold winter we’re having, are you finding it difficult to get off the couch? I’d ask you to raise your hand if you agree, but you might find that to be too big a commitment as well. You need a boost. A push. Something to get the blood flowing. That’s where the experts at StretchLab Fairlawn come in.
“Winter is one of the most important times to stay consistent with stretching,” StretchLab Fairlawn general manager Olivia Brummert says. “Colder temperatures tend to make muscles feel tighter and less pliable. When you combine that with shorter days, more time spent sitting and sudden physical demands like shoveling snow, it’s easy for stiffness to build up quickly, especially in lower back, hips and shoulders.”
StretchLab offers one-on-one assisted stretching to keep muscles healthy and flexible, improve balance, lessen joint pain and increase endurance. The results allow clients to feel better, and perform better, for daily routines and activities.
Your StretchLab Flexologist is your one-on-one trained stretching expert who will lead you to better performance at whatever you like to do during the warmer months, whether that’s high-level sports, a round of golf, or keeping up with the grandkids.
All StretchLab Flexologists have a background in a related field like exercise science, kinesiology, yoga or personal training. They complete an extensive, three-tiered certification process including online coursework, in-person workshops and more than 20 practice hours administering StretchLab’s 26 signature stretches.
“Your initial stretch begins with a simple MAPS assesment,” Olivia says. “MAPS determines mobility, activation, posture and symmetry to ensure your Flexologist focuses on the right muscle groups, and you get the most out of your session.”
Before your first stretch, a StretchLab team member will reach out with questions about your goals, lifestyle and past injuries.
“The more we know, the better we can help,” Olivia says. “This time of year, we find that many clients’ goals center around managing back and joint stiffness, reducing aches from prolonged sitting or snow shoveling, improving flexibility, and maintaining movement when overall activity levels drop.”
Olivia says StretchLab clients are often surprised by how taxing simple household chores can feel on the body this time of year, when people aren’t moving as regularly.
“Stretching helps counteract the effects of a more sedentary lifestyle and repetitive movements by increasing circulation, improving joint range of motion and keeping muscles elastic,” Olivia says. “It also supports posture, helps relieve tension in the back and hips and can reduce the risk of injury from lifting and shoveling. Maintaining a regular stretching routine helps the body feel more prepared for those unexpected physical demands.”
Clients from young kids to people in their 90s are experiencing the benefits of a StretchLab membership for better sports performance and recovery to greater independence and confidence in aging.
“During the winter months, one of the biggest benefits we see is the accountability of working with a Flexologist,” Olivia says. “Having someone guide you through a customized stretch routine helps you stay consistent, especially during the colder months when motivation can be lower and it’s harder to get out of the house.”
“The one-on-one support at StretchLab helps clients stay committed to goals, manage winter stiffness and maintain mobility year-round,” she adds.
If those resolutions are waning and winter is keeping you indoors and inactive, StretchLab will prepare you for warm weather activities on the golf course, pickleball court or a walk in the sunshine. Warm weather is coming. StretchLab can get you ready.
Call 330-664-9544 and schedule your $49, 50-minute initial stretch.
StretchLab Fairlawn
3763 West Market St., Fairlawn
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