The sale that actually closes
Most home sales hinge on hope. There is a better way to sell.
Before a home goes live, Exactly Real Estate invests $2,000 to $3,000 of its own money into preparing the property.
Ask anyone who has sold a home recently what kept them up at night, and the answer is rarely the listing price. It is the wait between signing a contract and closing day, when an inspection problem, a low appraisal or a financing snag can still kill the deal.
“For the longest time, I thought this was just a normal part of real estate,” says Kevin Wasie, founder of Exactly Real Estate in Fairlawn. “A seller lists their home, and they basically hope and pray the deal goes through. Even after they have a signed contract, they still don’t know if it is going to close. They cannot plan their life.”
That uncertainty is what Exactly set out to remove when it built the Market Maker Strategy.
Why Traditional Contracts Don’t Hold
In a standard transaction, the seller accepts an offer wrapped in contingencies: inspection, financing, appraisal. Each one is an escape hatch for the buyer.
“Most real estate contracts are basically glorified options to purchase,” Kevin says. “Both sides sign, and then the buyer can walk away for almost any reason. That is traditional real estate. We run an active approach, not a passive one.”
Before a home goes live, Exactly invests $2,000 to $3,000 of its own money into preparing the property. A certified appraisal is ordered. A professional inspection and radon test are completed. Then Exactly compiles a Market Ready report, built by a local home inspector, that puts every relevant detail in front of buyers before they write a number on a page.
“When the buyer has the inspection and the appraisal in hand on day one, they don’t need a contingency to protect themselves,” Kevin says.
Two Recent Market Maker Sales
A home at 944 Wallwood Road in Copley sold through the Market Maker Strategy with nine offers, no inspection contingency and no appraisal contingency. More than 75 groups of buyers toured during scheduled time blocks. The seller was out of the house for a total of four hours across the process.
A home at 255 Gloucester in Medina drew 32 groups of buyers over four days. The seller stepped out four times for 1-hour windows. Seven offers came in, and the final offer didn’t have a contingency that could be used to renegotiate or walk away.
“When the seller signs that paperwork, it is a done deal,” Kevin says. “They know they did not leave any money on the table, and they know the buyer is not going to disappear three weeks later over something an inspector found.”
A Sale Built Around the Seller’s Schedule
The conventional model asks sellers to bend around the buyer’s calendar: phone calls on a Tuesday night, weekends spent driving the family out of the house. The Market Maker Strategy reverses that. Showings are concentrated into a defined Buyer Blitz Weekend with time blocks the seller helps set. Offers are due by a firm deadline, typically 7-10 days after the home goes live. Buyers compete against one another, not against the seller. The best buyer in the market reveals themselves.
“We structure our sales around our sellers’ schedules, not the other way around,” Kevin says.
A 30-Day Commitment
Exactly works under a 30-day listing commitment. Most agents ask sellers to sign on for six months.
“If someone needs six months to sell your house, you have to stop and wonder why,” Kevin says. “We only need 30 days because our process works in 10-14 days.”
Exactly Real Estate
2998 W. Market Street, Fairlawn
Showings are concentrated into a defined Buyer Blitz Weekend with time blocks the seller helps set. Offers are due by a firm deadline, typically 7-10 days after the home goes live.
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