The future of real estate is here

Artificial intelligence (AI) is rapidly transforming how the world operates, reshaping every industry along the way. From helping detect diseases earlier and more accurately in health care, to tailoring product recommendations in retail and e-commerce, to assisting airlines and hotels adjust prices in real time based on demand and competitor rates, AI is driving smarter, faster decision-making across the board.

Yet the real estate industry has remained notably slow to evolve—until now.

Disruption is Finally Here

A new wave of thinking is beginning to challenge the traditional real estate model, as AI is streamlining workflows by automating tasks, providing digital tools and virtual showings, and shifting power toward consumers.

While many brokerages are just beginning to experiment with these processes, some are already operating with a forward-thinking mindset. One such company is Exactly, a Fairlawn-based real estate brokerage. This local company is not adapting to change—it's defining it. 

“AI is reshaping everything around us, and real estate is no exception,” says Kevin Wasie, founder of one of the area’s most recognizable firms. “The way people buy and sell homes is evolving, and Exactly is already built for where the industry is headed.” 

For decades sellers assumed they had no choice but to pay the customary 6% commission, but flat fees are becoming the new norm. From the very beginning when Exactly was founded in 2018, its unique selling point was a transparent flat-fee model that includes everything from an in-depth pricing analysis to professional photography, expert marketing and skilled negotiation at closing. 

“Just because something has always been done one way does not make it the best way,” Kevin says. “The future of real estate is about fair, transparent pricing.” 

“The one-size-fits-all model is outdated,” he adds. “The future belongs to the homeowner who has choices. We built our packages so sellers can decide how they want to work with us and how much they want to spend.”

Consumers Demand Choice

Exactly offers three tiers of services to suit different needs: a $4,800 digital agent package, a $5,800 local agent package, and a 2% luxury package. Whether sellers prefer virtual convenience or in-person service, there is a package tailored for them. 

“Homeowners work too hard to give away their equity in bloated commissions,” Kevin says. “The future of real estate is about protecting what you have earned.”

What sets Exactly apart is its ability to meet sellers where they are—literally and figuratively. Some homeowners want a streamlined, tech-forward experience with minimal interruption to their schedules. Others prefer a hands-on local expert guiding them every step of the way. By offering multiple service levels, Exactly empowers homeowners to stay in control of both the process and their costs—something the traditional model was never designed to do.

“The future of real estate is already here,” Kevin states. “Exactly is designed for it, and homeowners who work with us are already experiencing the difference today.”

Visit ExactlyUSA.com or call 330-615-1414 for a free consultation. Exactly is located at 2998 West Market Street in Fairlawn.