Smart selling

Laura Briedis • April 8, 2025

Exactly’s flexible listing options mean homeowners are keeping more of their equity while still enjoying the service they deserve. 

A man and woman smiling in front of a house, holding a

Selecting from Exactly's flexible listing options, sellers just like those shown here are saving thousands while still enjoying top-tier service on their terms.


Just because something has always been done one way doesn’t mean it’s the best—or only—way. Exactly real estate challenges traditional real estate conventions by offering homeowners a smarter, fairer way to sell their homes.


“The core of Exactly real estate’s philosophy is that we don’t think people should pay different amounts for the same services and have to pay a lot more just because their home is priced higher,” says Kevin Wasie, founder. “Homeowners put a lot of time, energy and money into their homes, so they should not have to give away their equity to high real estate commissions. That’s why we offer flat-rate fees instead of the customary 3% commission fee.”


The savings really add up. On a $400,000 home sale, instead of paying the traditional $12,000 commission, you pay only a flat fee of $5,800. For a $600,000 home, rather than $18,000, you still pay just $5,800.


A full-service real estate company, Exactly has redefined real estate with its transparent flat-fee model, which includes everything from an in-depth pricing analysis to professional photography to expert marketing to negotiating the final deal.


Since it was founded in 2018, the local company has grown exponentially as homeowners appreciate the fair pricing and top-tier service. Over the past years, the company has sold hundreds of homes and now is expanding to all Northeast Ohio, west to Avon, south to Wadsworth and east to Chardon—enlarging its footprint and helping more homeowners. 


“This year we launched three packages to offer more flexibility and options for homeowners looking to sell their homes—all offering huge savings,” Kevin says.


Digital Agent 

Designed for sellers who value modern convenience, Exactly’s Digital Agent package provides expert service completely online. 


“Our experienced agents provide full-service support, entirely online, without sacrificing quality or results,” Kevin says. “The only real difference is you are not meeting in person and sitting around the same table. Exactly’s proprietary technology streamlines the home-selling process, making it stress-free and efficient with easy-to-use online tools and consistent, personalized communication.”


For a $4,800 flat fee, the real estate agent handles all marketing, showings, negotiations and paperwork, while you connect with your agent through Zoom, email or phone for guidance and updates. Enjoy expert guidance and seamless communication—without the need for in-person meetings.


Local Agent 

For those who want expert guidance with face-to-face interaction, the Local Agent package provides full support at a transparent price.


Exactly offers this traditional agent service and local expertise for a flat fee of $5,800, instead of the average traditional 3% of the sale price listing fee. 


“Sellers often pay just a fraction of traditional commission costs while receiving expert service and support,” Kevin explains. 


Luxury Package 

Exactly’s Luxury Package is designed for homes priced at more than $1 million, offering elevated services such as professional staging, a third-party appraisal, and enhanced marketing strategies to maximize exposure to attract high-net-worth buyers. 


“Our Luxury Package is offered at 2% of the sale price and delivers a tailored, white-glove experience, featuring professional staging, third-party appraisal and enhanced marketing strategies designed specifically to attract discerning, high-net-worth buyers,” Kevin says.


Exactly is proud of its Northeast Ohio roots and rapid expansion, committed to helping its neighbors achieve their real estate goals while keeping more money in their pockets.


Ready to sell your home smarter and keep more of your equity? Visit ExactlyUSA.com today or call the expert team at 330-615-1414 for your free, no-obligation consultation. Exactly is located at 2998 West Market Street in Fairlawn.

A two-story red brick house with white trim, dormer windows, and a black roof, set behind a green lawn and trees.

With Exactly, the savings really add up. If you sell your house for $400,000, instead of the traditional $12,000 commission you only pay a $5,800 flat fee. If you sell your house for $600,000, instead of $18,000 you only still pay $5,800.


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