Risk-free roofing and windows

For several months, you’ve been reading Roofsmith Restoration founder Mike Farist’s insider reveals about the marketing gimmicks and high-pressure tactics many replacement window companies employ.

Since then, Mike has been researching customers’ biggest concerns when purchasing vinyl or wood replacement windows. He did this as a foundation in developing specific guarantees to reassure homeowners that these common concerns do not apply to his company.

“We wanted to make sure we weren’t just talking the talk but also walking the walk,” Mike explains. “So we decided to put our money where our mouth is and offer specific guarantees to reassure our customers and potential customers that we’re different, that we listen and respond.”

Because Roofsmith professionally installs roof systems and windows, Mike and his team developed guarantees for both sides of the business. Let’s start with roofing.

Risk-Free Roofing

Mike’s research revealed that potential roofing customers have three main concerns:

1. Is my roof going to leak?
2. Will the installation be completed on time?
3. Is the crew going to clean up after itself?

“The big three are all related to professionalism,” Mike says. “Experience, knowledge, commitment, attention to detail—all the skills and traits driving professionalism. So we developed three guarantees to give our customers peace of mind.”

Here are the three Risk-Free Roofing guarantees:

1. Leak-Free Guarantee: “Today’s shingle technology—especially from Owens Corning—is so advanced, it’s unlikely you’ll experience a problem with the product,” Mike explains. “If there’s a leak, it will likely be from improper installation. We have years of experience and go above and beyond minimum standards. That’s how we earned Owens Corning Platinum Preferred Contractor status. So, we’re fully confident to offer this guarantee: Your new roof installation or repair will not leak, or we’ll fix it at no additional charge and refund you $500.”
2. On-Time Guarantee: “It’s not uncommon for less reputable roofing companies to fall far behind in completing projects,” Mike explains. “They may promise a start date to get you to sign the contract, then that start date comes and goes, and you have no recourse but to keep waiting and wondering. We have a solid team of efficient professionals, and we’re experienced and organized. So, we offer this guarantee: Your new roof will be completed within the timeframe we give you, or we’ll refund you $1,000.”
3. No-Nail Guarantee: “When customers worry about post-project clean-up, they aren’t really thinking about big things like leftover shingles and pieces of underlayment,” Mike says. “They’re talking about nails—nails that puncture car tires or family members can step on. This, too, is a legit concern. The average roof installation requires thousands of nails, so professional roofers are extremely careful during installation. We’re not only careful during installation, but we also go over your property with powerful magnets many times to ensure there are no nails left behind. So we offer this guarantee: We won’t leave any nails on your property, or we’ll pay you $10 for every nail you find, up to 20 nails.”

In addition, because Roofsmith Restoration is an Owens Corning Platinum Preferred contractor, your new roof comes with its own industry-leading Owens Corning warranty.

Now on to replacement windows…

Risk-Free Windows

Mike’s research revealed four main concerns for potential replacement window customers:

1. Am I going to pay too much?
2. Am I going to be high pressured?
3. Will the window look good and not leak?
4. Will my windows be installed on time?

“These concerns are also related to professionalism and treating people how they want to be treated,” Mike says. “Our salespeople are ‘no-pressure’ and our installers are experienced and professional, so here, too, we’re walking the walk and putting our money where our mouth is.”

Here are the four Risk-Free Windows guarantees:

1. Low-Price Guarantee: “We don’t use marketing gimmicks or faux discounts,” Mike explains. “We know our product and labor costs and what a fair profit is. That’s what we go by. As a result, our window price quotes average 30% less than other window companies. Sometimes we’re even half the price of other estimates. So, we’re confident offering this guarantee: Show us your bid from a competitor on vinyl or wood windows, and we’ll beat that price by a fair amount on the same window or give you $1,000.”
2. No-Pressure Guarantee: “This one really frustrates people,” Mike says, “Being held hostage in your own kitchen for hours. We don’t do that. Our sales presentation will take 30 minutes or less—unless you ask for additional information. And we don’t play the game of telling you the quote is only good if you sign right now. Our guarantee is this: Our sales presentation will last no longer than 30 minutes or we’ll give you $1,000. Plus, the estimate we give you is good for 30 days. There is no pressure to ‘sign now.’”
3. Flawless Installation Guarantee: “There is an inside-the-industry tactic called ‘caulk and walk,’” Mike reveals. “It’s an unprofessional way of installing a window by simply caulking it and walking away. Our professional installers are our employees and do far more than caulk the window. That’s why we can make this guarantee: We guarantee a flawless installation—flash-sealed, fully functioning, premium-quality materials and leak-free, or we’ll refund you $500.”
4. The “Window Window” Guarantee: “As with other home improvement projects, less reputable contractors promise a timely install to get the contract, then don’t deliver,” Mike explains. “This leaves you wondering if you will ever get your windows. Sure, receiving product can take some time—less time for those of us with good relationships with vendors—but we’re completely honest about the timeline. So our guarantee is this: We will complete your window installation within the window of time we give you, or we’ll refund you $1,000. No waiting and wondering.”

Roofsmith Restoration serves all of Northeast Ohio. For a free estimate or roof inspection, visit Roof-Smith.com and complete an easy online estimate form or call 330-882-7257.