Plan your sale around your life

Olivia Bloom • February 11, 2026

Exactly’s Market Maker strategy gives sellers control, clarity, and competitive offers—without months of uncertainty.

Rather than waiting for the right buyer to come along, Exactly’s Market Maker strategy is designed to actively shape demand.


Most sellers expect months of uncertainty when they put their homes on the market. One Richfield homeowner got a different experience entirely.


92 Families Toured the Home. Eight of Them Made Offers. It Took One Weekend.

Selling a house is stressful. You have to keep your home clean all the time. You never know when someone wants to come look at it. You might get a call saying, “a buyer wants to see your house in an hour,” and now you’re scrambling to get the kids out, hide the dishes and kennel the dog. That can go on for weeks, sometimes months.


One Weekend—That's It.

When you sell your home with Exactly’s Market Maker strategy, you pick the weekend. You know the exact days and times buyers will come through. No surprise showings. No strangers knocking on your door on a Tuesday night.


“You plan your life around the sale, not the other way around,” says Kevin Wasie, founder of Exactly. “We tell our sellers the exact days and times their home will be shown. That’s it. No random calls. No scrambling.”


Before your chosen weekend, Exactly does the hard work. The team gets your home inspected and appraised. Professional photos are taken, and Exactly markets it so that by the time your weekend arrives, buyers are already lined up and ready.


Then it all happens at once—buyers come through during scheduled times and they see each other. They see the competition. And that changes everything.


When Buyers Compete, You Win

“When one buyer wants your house, they have all the power,” Kevin says. “When eight buyers want your house, you have all the power. That’s what we’re engineering.”


A strategic listing price is set to generate demand, multiple offers and competitive negotiations. Exactly is there in the home during the buyer events, answering questions, gathering feedback and making sure every serious buyer knows there’s a deadline.


In January, when a ranch home in Richfield used this strategy, 92 groups of buyers came through in one weekend. Eight of them made offers. The home sold for $30,000 more than it appraised for and $65,000 more than the asking price. The seller picked a cash buyer who could close in 10 days and let them stay in the home for 20 more days rent-free.


“That seller went from wondering if their home would sell to choosing between eight offers in three days,” Kevin says. “No months of waiting. No price drops. No guessing.”


How It Works

Exactly gets your home inspected and appraised before it goes on the market. That way, buyers already know what they’re getting; no surprises that blow up the deal later.


“Most deals fall apart because of something the buyer didn’t know about,” Kevin says. “We take that off the table before the first showing ever happens.”


All the showings happen during one Buyer Blitz Weekend. Offers are due by a firm deadline. Buyers know: If you want this house, make your best offer now.


After the Weekend, You Decide

When offers come in, you pick the best one. Best price, best terms, whatever matters most to you. And you move on with your life.


If the offers don’t hit your number or if the market stays quiet, you still walk away with something most sellers never get—a clear answer. You know what the market thinks your home is worth, and you decide what to do next.


“Every outcome gives you information,” Kevin says. “Even if nobody offers what you want, you now know something that most sellers spend six months trying to figure out.”


No 6-Month Guessing Game

Most agents ask for a six-month listing agreement. Exactly asks for 30 days.



“Any agent who needs six months doesn’t have a plan. They have hope,” Kevin says. “We only need 30 days because we have a system that’s designed to produce results, not wait for them.”


To find out if the Market Maker strategy is right for your home, call Exactly at 

330-615-1414 or visit ExactlyUSA.com.


Exactly

2998 West Market Street, Fairlawn

330-615-1414

ExactlyUSA.com

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