Pet-friendly flooring

September is the month when our attention begins to turn to the interior of our homes in anticipation of the upcoming holidays and the long winter to follow. That’s why one of the most popular fall home remodeling projects is new flooring, including carpet and hard surface products like luxury vinyl planking.

Because more than 70% of homeowners have a dog or cat, pet-friendly flooring has become hugely popular, especially the Karastan line, with an All Pet Gold Warranty that protects your investment from pet stains and toenail scratches.

“Let’s face it, we love our pets, but they all have accidents or get sick sometimes,” says Brian Erickson, founder of Floorz, one of the top Karastan dealers in the Midwest. He’s also the proud owner of an adorable Doberman named Mocha. “But now you don’t have to worry about accidents. If your pet permanently stains or scratches your flooring, we’ll replace it.”

It’s called the All Pet Gold Warranty because all pets are included, no exceptions. That means if you have a gecko or a pot-bellied pig, your warranty still applies.

Save During National Karastan Month

Although Karastan is recognized for its high quality, it’s still a good value, especially if you buy from Floorz.

“As a high-volume, premier dealer, we often make special buys and work to keep thousands of square feet of Karastan inventory in stock at our 20,000-square-foot warehouse in Brecksville,” Brian explains. “So you can enjoy Karastan quality but not break the bank.”

Plus, for a limited time during National Karastan Month, the manufacturer is offering up to $1,000 in rebates and 36 months of interest-free financing.

And Floorz pricing is entirely transparent. Each flooring sample features a unique QR code that you can scan with your phone to view the cost per square foot.

“You’re looking at the same database we’re looking at,” Brian assures, adding that customers are often surprised by his prices. “We’re known for our quality and customer service, so many people think we must be expensive, but that’s not true. We do a huge volume ourselves, and we’re part of a large buying group so we get big discounts. Our prices are competitive with the big-box stores, and we’re often lower.”

The Floorz Shopping Experience

In addition to its large selection and affordable prices, Floorz is also known for its service-oriented shopping experience, something you won’t find at a big-box store where the flooring associate was working in the garden center last week.

“We don’t see ourselves as a flooring company,” Brian explains. “We’re a service company that happens to offer flooring. And that service extends from the initial shopping experience right through to the professional installation in your home.”

The shopping experience also includes working with a professional designer.

“We’re not just flooring salespeople,” Brian says. “Our staff is a team of knowledgeable and creative designers to help you bring your dream space to life. They undergo intense industry training and are familiar with our inventory inside and out. They help guide you based on your personal style, but also your lifestyle. Do you have pets? How much foot traffic will the flooring have?”

Design consultations are free, and no appointment is necessary. Just stop by Floorz with any photos, chair cushions, paint samples (or anything else) to give the designers a starting direction.

Floorz has three Northeast Ohio locations: In Montrose at 143 Rothrock Road next to The Home Depot (330-630-3330); in Strongsville at 17100 Royalton Road (440-638-1388); and in Mayfield Heights at 1509 Golden Gate Plaza (216-455-7500). Visit YourFloorz.com to explore the before-and-after galleries.