The truth about your home's value
There’s only one way to find out your home’s value, and most sellers never do it.
Before your home ever hits the market, Exactly invests thousands into preparing it for launch: certified appraisal, professional inspections, photography and pre-marketing to potential buyers. The goal is to build demand before day one, so the listing becomes an event, not just another home on Zillow.
You’ve checked Zillow. You’ve asked an agent. Maybe you received a “free home valuation” in the mail.
Here’s the truth: None of them actually know what your home is worth.
Zillow uses an algorithm. Agents use comparable sales. But every single one of those numbers is a guess. An educated guess, maybe, but still a guess.
“The only way to know what your home is actually worth is to see what a real buyer will pay for it,” says Kevin Wasie, founder of Exactly Real Estate in Fairlawn. “Not an estimate. Not an opinion. A real offer with real terms from someone who is ready to close.”
The Problem with Guessing
Most sellers price their home based on what they hope to get, then wait to see if anyone agrees. If the phone doesn’t ring, they reduce the price and wait some more. Six months later, they’ve learned what didn’t work, but still don’t know what would.
“You can sit on the market for months and never get the answer,” Kevin explains. “Or you can structure your sale to force buyers to show their hand.”
How to Get a Real Answer
Exactly now offers the Market Maker Strategy, an approach designed to reveal what buyers will actually pay, typically within 10-14 days.
Before your home ever hits the market, Exactly invests thousands into preparing it for launch: certified appraisal, professional inspections, photography and pre-marketing to potential buyers. The goal is to build demand before day one, so the listing becomes an event, not just another home on Zillow.
Showings are concentrated into one weekend so that sellers can plan their lives. All offers are due by a firm deadline. And buyers compete against each other, not against you.
A recent Richfield home using this approach had 92 groups tour in one weekend and received 8 offers in 3 days, ultimately selling for $30,000 over appraisal.
“Even if you decide not to sell, you walk away knowing exactly what the market will pay,” Kevin says. “That clarity is valuable whether you accept an offer or wait for conditions to change.”
Ready to find out what your home is actually worth? Call Exactly Real Estate at 330-615-1414 or visit ExactlyUSA.com.
Recent Posts
RELATED ARTICLES
