Real savings
One flat fee, loads of savings and service extras. This is SOGO Homes.
The owners of this Wadsworth home listed for $749,900. With SOGO Homes charging a $4,800 flat fee instead of the customary 6% commission of the purchase price, they stand to save up to $40,000. (Photography: Francis Angelone)
You never know how today’s small moments might shape tomorrow’s big decisions.
Take, for example, one Wadsworth family.
After reading an article in Mimi Magazine about how SOGO Homes helps homeowners save thousands in real estate commission, a local father clipped the piece and tucked it away. He was intrigued, knowing his son’s family was contemplating moving someday. Two years later, when Seth and Jess were ready to list their home, he handed them the article he’d saved, featuring SOGO Homes founder Aaron Peterson and his refreshingly different approach to real estate.
“Once we read about Aaron, I did some research and found nothing but glowing reviews,” Jess says. “However, meeting him sealed the deal. He has been knowledgeable, professional and easy to work with from the start.”
Last week the couple listed the home for $749,900. With SOGO Homes charging a $4,800 flat fee instead of the customary 6% commission of the purchase price, they stand to save up to $40,000.
While some may wonder what the catch is, Aaron has built his business over the years into a very successful and sought-after real estate brokerage by saving homeowners money through transparency and trust.
“There are no hidden fees,” Aaron says. “The only other possible fee is negotiating the buyer’s agent commission if there is another real estate agent involved. But I work diligently to find buyers myself by hosting open houses and posting on my social media platforms with thousands of followers, so oftentimes there is no buyer’s agent involved in the sale of the home.”
“We have a strong team and proven systems in place that allow us to successfully sell homes all throughout Northeast Ohio,” he adds.
Though SOGO Homes is innovating a better way of doing business than just following what’s customary, like charging commission on the sale price, it delivers the same, top-notch real estate service.
“We understand some people wonder what services they won’t get with our flat-fee structure,” Aaron says. “We actually go above and beyond. We are a full-service real estate firm.”
Aaron and his team—including agents Tom Dungan and Michael Bowling—handle every aspect of the sale, from in-home consultations and detailed pricing analyses to professional photography to final negotiations. They also work closely with the title company and the lender to orchestrate the entire process from start to finish.
A Commitment Beyond the Sale
“I haven’t raised my $4,800 listing fee since founding the company,” Aaron says. “Even though the cost for virtually everything has gone up, my commitment is to deliver more value—not higher costs—for the people who trust me to sell their homes,” Aaron says.
It’s not just homeowners who are benefiting. SOGO Homes—an acronym for Sell One, Give One—donates a portion of each real estate transaction to help single moms in Northeast Ohio achieve their dreams of home ownership by providing a down payment. Partnering with the local nonprofit Hopebridge, the company’s goal is to bring hope to vulnerable children and families by helping single moms get back on their feet.
“During the holiday season, we were able to present a $5,000 check to a Canton church to directly help several single moms who needed extra,” Aaron says. “We are proud to support our community in any way we can.”
SOGO Homes
Aaron and his team handle every aspect of the sale, from in-home consultations and detailed pricing analyses to professional photography to final negotiations.
SOGO is a Standout
With more than 4,000 real estate brokerages overseeing 38,000-plus real estate agents in Ohio alone, who to trust with the sale of your home can be an overwhelming decision. SOGO Homes sets itself apart by doing things a little differently, combining innovation, transparency and proven results.
Here are five ways it stands out from the rest:
- Flat-fee pricing - Founded on the belief that homeowners should keep more of their hard-earned equity, SOGO Homes charges a $4,800 flat fee instead of the traditional 6% commission on the sales price. Even when representing both seller and buyer, the fee stays the same—no double dipping.
- Video home tours - Listings include an AI-powered video designed to spotlight the home and capture attention on social media, helping listings stand out in today’s digital-first marketplace.
- 3D virtual photos - Immersive 3D photos and home layouts are included at no additional cost, providing a more complete view of the home from every view.
- Free dumpster - When homeowners list with SOGO Homes, they get complimentary use of a dumpster during the listing period, making it easier to declutter, stage and enhance the home’s appeal.
- Giving back to the community -
For every home sold or purchased, a portion of its flat fee is allocated to help single moms in Northeast Ohio. Donations are matched by a donor and gifted as a down payment toward home ownership—turning a homeowner’s sale into someone else’s fresh start.
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