Auracast: The future of hearing

Breakthrough advancements in technology are always happening in the exciting field of audiology— and Auracast is nothing short of that.

The next generation of assistive listening—Auracast broadcast audio from Bluetooth—wirelessly transmits a high-quality level of audio to people with Auracast enabled hearing aids, ear buds, smartphones and more. Unlike traditional Bluetooth, Auracast allows an audio transmitter to broadcast audio to an unlimited number of receivers. This is an exciting step forward for those with hearing loss.

Although Auracast will probably not begin to make an appearance until at least 2027 it will be a game changer for people with hearing loss in places like airports, concert halls, movie theaters, conference centers, places of worship and other public venues where hearing may be difficult. Hearing aid manufacturers are already making aids that are equipped to support it. Thanks to the buzz about the technology, some of our patients are already asking about Auracast, and when they get new hearing aids are opting for these devices.

Auracast not only allows public sharing of audio, but it also allows people to privately share audio as well such as music or podcasts. For the receiver, finding the specific signal they would like to connect to is as easy as finding a WiFi connection. Some venues are already planning to have a QR code for people to scan for instant connection. Once an Auracast broadcast is selected, the receiver is provided all the information needed to join.

As audiologists, we’re always looking for ways to help our patients connect better to their world and each other. We can’t wait for Auracast to help accomplish that.

Amanda’s Family Hearing is located at 1701 Mentor Avenue, Suite 5, in Painesville. Hearing devices and maintenance can be bundled into low monthly payments to appeal to patients’ budgets. Call 440-357-4327 or visit AmandasFamilyHearing.com for more information.