Selling to give

Laura Briedis • February 16, 2024

When it comes to securing real estate services, you have a choice. But SOGO Homes goes the extra mile by donating a portion of every commission. 

A person in a blue suit leans against a white kitchen counter, looking down at a paper document in a modern kitchen.

SOGO Homes, owned by Aaron Peterson, goes the extra mile by donating a portion of every flat-fee real estate commission to a single mom with the dream of home ownership. (Photography: Felicia Vargo)


The snow may be blanketing your yard right now, but if you are contemplating selling your home this year, now really is the best time to get things rolling to sell for top dollar.


“Traditionally, spring is the best time to list your house,” says Aaron Peterson, founder of SOGO Homes. “This year the spring selling season should be even better since interest rates are projected to start decreasing, which will lead to a huge influx of people looking to buy a home.”

It is still a market dictated by supply and demand, and, according to Aaron, the demand is high, and the inventory is low, which bodes well for homeowners as they are garnering top dollar when they sell.


“With so many real estate agents in town, it can be a daunting task to find the best fit when looking for a real estate company,” Aaron says. “At SOGO Homes, there are two things that make us stand out from other real estate brokerages. We offer a flat fee, and we give back.”


SOGO Homes—an acronym for Sell One, Give One—donates a portion of the real estate commission for each house sold to help single moms in Northeast Ohio achieve their dream of home ownership.


Homeowners who list with SOGO Homes also profit more with the company’s flat-fee package. Instead of paying a percentage of the sale in commission, SOGO Homes has a $4,800 flat fee that includes everything from helping homeowners set the most attractive listing price to photography to negotiating the final deal. 


An expert in the local market, Aaron was born in Georgia and still has lots of that southern charm and a hospitable nature, along with the Midwest’s strong work ethic he developed since moving to Northeast Ohio.


“I have been in the real estate industry for 20-plus years selling homes, investing in homes and rehabbing homes, so I know all the different aspects,” says Aaron, who has a business degree from Liberty University. “We do business with a purpose and want to make a positive impact in Northeast Ohio, whether helping homeowners sell their homes or fixing up old homes.”


Revitalizing Homes
For those homeowners whose property is a fixer-upper, SOGO Homes’ sister company, Marvel Developments, specializes in rehabbing and revitalizing homes.


“Last year, we renovated 28 homes in the Akron/Canton area and this year we are projected to double that total,” Aaron says. “This is a great option for homeowners, as we provide a cash offer, which means you usually get money in your hands within seven to 10 days.”


“It’s a win-win situation, as we help homeowners who don’t have the time or patience to go through the home listing process and at the same time, we are revitalizing neighborhoods,” Aaron adds. “In everything we do, we focus on attention to detail and quality.”


Pictured here is a before-and-after of one of the homes in Akron the company recently renovated. Removing a wall in the kitchen and installing new cabinets for extra storage to keep things tidy made a dramatic difference.


To list your house or for more information, call 330-984-0909 or visit GoWithSOGO.com. 


  • A cluttered kitchen with wooden cabinets, patterned wallpaper, a microwave, white appliances, and boxes on the floor.

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    BEFORE

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  • A modern kitchen with white cabinets, light wood open shelves, stainless steel appliances, and a wood-paneled ceiling.

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    AFTER

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Pictured here is a before-and-after of one of the homes in Akron the company recently renovated. Removing a wall in the kitchen and installing new cabinets for extra storage to keep things tidy made a dramatic difference.


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