Northeast Factory Direct brings its secret to saving big to North Canton

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Whether you’ve got new kitchen cabinets on the brain or you’re on the hunt for a fabulous piece of furniture, the deals at North Canton’s new Northeast Factory Direct are unbeatable. (Photography: Francis Angelone)

By Ken McEntee

It wasn’t long after Alex Nemet opened his first Northeast Factory Direct (NEFD) location that the no-frills home products retail showroom became arguably the worst-kept secret in the region. After all, when people start to fill their homes with fabulous furniture, patio accessories and kitchen cabinets for as little as half the price of other retailers, friends and family members tend to notice.

That has resulted in yet another NEFD retail location, in North Canton.

“The new location offers the same spectacular selection of kitchen cabinets, flooring, furniture, hot tubs, patio equipment and other home products that wise shoppers have discovered in our other retail showrooms,” assures Marc Linden, store manager at NEFD.

The North Canton showroom boasts about 50,000 square feet of bargains—about double the size of NEFD’s Cleveland and Macedonia stores and about 15,000 square feet larger than the Euclid location.

The North Canton showroom boasts about 50,000 square feet of bargains—about double the size of NEFD’s Cleveland and Macedonia stores and about 15,000 square feet larger than the Euclid location, Marc reports.

“We have always wanted to reach further south,” he explains. “Previously people in the Canton area have had to make the drive up to Macedonia to secure quality products at insanely affordable prices. We just wanted to make it a lot more accessible for people in that market to access those savings. We’re already hearing a lot of customers telling us how excited they are about us finally making it down here. Now they can save a little money on gasoline on top of paying a lot less for home furnishings.”

Founder Alex Nemet (left) with Lead Kitchen Designer and Sales Manager Angelo Lardomita. Kitchens at NEFD typically sell for 60-70% less than comparable models at competing suppliers, and you get a ton of freebies. Schedule your design consultation and see where the savings takes you.

NEFD’s southernmost store also makes huge savings more convenient for people in the Millersburg, New Philadelphia and Shreve areas, Marc says.

Although the new store opened the day after Thanksgiving, NEFD plans to hold a grand opening event on Friday, February 3, Marc announces.

“Like our other locations, our goal is to secure great deals on high volumes of products and pass the savings along to our customer,” Marc explains. “We aim to provide top value for our customers, and further expansion of our company shows that we’re doing something right. Happy repeat customers and referrals continue to drive our business.”

Famous for securing great deals by purchasing in high volume, NEFD has a huge selection of hot tubs at fantastic price points on view.

Despite the supply chain issues that have bared the shelves of some retailers, Marc says NEFD’s stores are “stocked and ready to go. We’ve never had more inventory and we have seen that our lead times have come down.”

Along with products for every budget, NEFD also offers custom pieces.

Bedroom furniture along with a custom mattress line, NEFD’s inventory has never been more abundant, making lead times faster.

“We have a lot of custom stationary and reclining furniture and dining furniture that is all made here in the United States,” he says. “We have our own mattress line that we’re excited about and now we have partnered with another U.S. manufacturer to come out with our new NEFD At Home Collection, which will include sofas, sectionals and recliners and pairs alongside our custom mattress line that we introduced five years ago.”

Now that the holidays are over, this may be the ideal time to think about getting your indoor renovations back on track, and you may want to begin with your kitchen, suggests Angelo Lardomita, NEFD’s lead kitchen designer and sales manager. Over the past decade, NEFD has become an area leader in the kitchen and bathroom design and remodeling arena. One reason is that kitchens at NEFD typically sell for 60 to 70% less than comparable models at competing suppliers, Angelo says.

With the savings you’ll find on your new NEFD kitchen, you can add finishing details like a new table and chairs.

“Most NEFD kitchens average only about $5,500,” he raves. “At that price, you’re getting all of the bells and whistles, like a pull-out trash cabinet, roll-out trays, crown molding and more. At other places, those things are expensive add-ons. No way could you get them into a $5,500 kitchen. And our cabinets have the look of custom and semi-custom styles. The difference is we offer them at a fraction of the price others are selling them. And we don’t just sell them in standard sizes.”

And NEFD does even more to spread a homeowner’s dollars even further—the complete design, 3-D elevations and in-home measurements are just a few of the freebies you’ll get when you shop Northeast Factory Direct for solid wood cabinets with raised or recessed door panels, and 75 different door/drawer styles and color combinations from which to choose.

Here are the rest:

• Doorknobs and drawer pulls – free
• Design service – free
• Design to take with you without a commitment – free
• Upgrade to all-wood construction, solid maple dovetail drawers, steel under mount full-extension guides, soft-close doors and drawers, and paint, stain and finish options of your choosing – free.

Northeast Factory Direct’s newest and largest discount showroom is located at 8100 Cleveland Avenue NW, in North Canton (234-901-2099). Other NEFD showrooms are located at 3321 W. 140th Street in Cleveland (216-941-7727), 24470 Lakeland Blvd., in Euclid (440-942-7945), and 9009 Freeway Drive in Macedonia (330-436-3960). You can get directions from anywhere and find more information at