The showroom comes to you

In an industry often defined by overwhelming showrooms, endless samples and pushy salespeople, Chris Dysert and Steve Sevinsky are a breath of fresh air.

Nearly four decades of combined experience in the construction industry, much of it spent in high-end custom homebuilding and helping to build one of Cleveland’s largest home improvement companies, they saw firsthand what worked—and what didn’t. This led them to found Clear Choice Flooring last year. Their family-run business has been flipping the script on flooring ever since—one home at a time.

Chris and Steve are local through and through. They live in the area, are raising young families here—seven kids between them—and are committed to serving their neighbors. “We’re here for the long haul,” says Steve. “When you work with us, you can count on us being around to take care of you and your home.”

“We’ve crafted a culture of processes that lead to the best possible outcomes for homeowners,” Chris adds. “We wanted to bring back integrity, transparency and enjoyment.”

Why Can’t it Be Fun?

“Our goal is to make transforming your home fun again,” says Steve. “Homeowners are so busy nowadays. We’ve had customers tell us time and again they thought about replacing their floors over the years but stalled out during the shopping part of the process.”

For many homeowners, the typical flooring search means driving to a store, hauling home a few small samples that hardly show what the floor will really look like, then making return trips to the store—sometimes while feeling pressured to hurry the samples back.

That’s never the case with Clear Choice Flooring. They bring the showroom to the comfort of your home. Chris or Steve will show you an array of samples and guide you through making selections that are on trend. What makes the in-home experience even more helpful is that Chris and Steve don’t just show samples—they lay larger pieces of flooring down so homeowners can see how the material looks next to their cabinets, furniture and wall colors. Clients can move the pieces from room to room and view them in different lighting throughout the day, making it much easier to envision the finished result. 

Believe it or not, they’ll even pet your dog while they’re at it. Whenever they see people rushing to put their dogs away, they ask to meet and greet them.

They also don’t mind spending time educating people about the flooring options they have to offer. It’s a real conversation—not a sales pitch—that’s never rushed.

“Real hardwoods, engineered hardwoods, luxury vinyl plank, luxury vinyl tile, laminates, carpeting, we walk through the pros and cons of each and how they fit into your individual lifestyle,” says Chris. 

Over the years the technology of flooring has evolved significantly and today options are long-lasting, waterproof and scratch-resistant for people with kids, pets and high traffic.

“Every homeowner has a perfect fit and we excel at finding it,” says Steve. “By simplifying the process, at the end of the day, our clients feel confident in their choices.”

Precision is elemental to the measuring process, too. The gentlemen use high-end moisture meters and laser leveling tools to ensure exacting specifications are met.

Because Chris and Steve visit the home to measure during the first consultation, they can identify potential installation challenges right away. From determining whether flooring can be installed over an existing surface to making sure appliances like refrigerators will still fit under cabinets, addressing these details early helps prevent surprises later.

“We prep the floors before installation to meet strict flatness tolerances,” says Steve. “If it’s not done right, it won’t last.”

Control Over Quality—a Key Differentiator

Chris and Steve are believers in only hiring the most experienced installers. Unlike many larger flooring companies that rely on outside crews, Clear Choice Flooring works with experienced installers dedicated exclusively to their projects.

“The crew working in your home is our crew,” says Chris. “They are not rushing off to the next job for another company. Our installers are local craftsmen who meet our standards. Homeowners will see us on the job site supervising the work.”

They want the installation process to be as smooth and stress-free as the sales process and the crews will even handle moving all your furniture before and after installation.

“Our goal is a full-service experience from beginning to end,” says Steve.

This streamlined operational efficiency and in-home sales process opens the door for Steve and Chris to offer premium materials at competitive prices with true lifetime warranties.

In fact, they explain, the materials they install exceed industry norms.

“While many flooring companies install luxury vinyl plank around 5.5 millimeters thick, our standard product is 12 millimeters—and we never go below 6.5 millimeters,” says Chris. “That added thickness makes a noticeable difference in durability, sound insulation and comfort underfoot.”

The planks are also longer, up to 6 feet, to create a more seamless, high-end look. Advanced digital imaging ensures minimal pattern repetition for a more natural look.

Beyond interior flooring, the company also installs epoxy flooring for basements and garages—creating clean, durable surfaces that stand up to heavy use while giving those spaces a polished, finished look.

Flooring Trends in the NEO

“A few years ago, everyone wanted gray,” says Steve. “Nowadays, gray is gone and instead people are choosing more timeless looks that work with any décor. We’re seeing a return to natural wood looks, whether hardwoods or floors, that mimic the look of natural wood.”

Whatever flooring the homeowner selects, the crews go the extra mile when it comes to finishing details. They make sure the baseboards and trim work are done right.

“From custom stain and paint matching baseboards, our crews ensure a cohesive, finished look,” says Chris.

The 5.0 Reviews are In

When you ask AI to pull up customer reviews for Clear Choice Flooring, it reports they are “overwhelmingly positive.”



Just ask Nancy B., who says, “From start to finish, Clear Choice exceeded our expectations. No two-hour sales pitch from Steve. He went right to the point: quality, price and service process. He and his team delivered. [The crew] was fun, strong, courteous and worked diligently together to complete the project.”

Clear Choice Flooring

682 W. Bagley Road, Suite 2, Berea

440-202-0220

ClearChoiceFloor.com