Marking the moments

At Select Jewelers in Mentor, owner Nabeel Athar considers it a privilege to welcome you not only as a shopper but also as a neighbor and a friend. For Nabeel and his staff, jewelry is about more than beautiful pieces. It’s about the people, memories and stories behind them.

From engagement and wedding rings to watches, chains, fashion jewelry and unique, affordable gifts, Select Jewelers offers something difficult to find these days: a personalized shopping and design experience built around each customer.

“This is a personal business,” says Nabeel. “I’ve made sure that everything about us is reputable, responsible and customer focused. That includes the vendors I partner with who offer the highest-quality products and services. That means everything to me.”

That commitment has earned Select Jewelers more than 600 five-star Google reviews, reflecting the relationships Nabeel and his team have built with customers.

Walk into Select Jewelers with an idea, a dream or even a treasured memory, and Nabeel and his colleague, Sohel Desteger, can help transform it into something you can wear and cherish for generations.

“Our goal is to bring your stories onto our workbench,” says Nabeel. “We listen to your passions, interests and the things that make you unique, then translate those ideas from sketches on paper to computer-aided design and ultimately into a one-of-a-kind piece of jewelry.”

Sophisticated technology helps make that process possible. Advanced equipment assists with gemstone identification, streamlines repairs and allows the team to create intricate, personalized designs with precision. Combined with traditional craftsmanship, these tools open the door to nearly endless possibilities.

Bench jeweler Chris M., who has been creating, repairing and restoring jewelry for more than 45 years, brings decades of hands-on expertise to the process.

“I’ve learned that there’s more than one way to do things,” says Chris. “An old item, maybe a forgotten family heirloom, can be turned into something that looks new but holds the memories of the past. Customers work with Nabeel on a great design and I bring it to life for new generations to enjoy.”

For customers looking to make a bolder statement, Nabeel is also developing Bill the Jeweler, a brand focused on custom hip-hop-inspired jewelry, including distinctive chains, pendants and personalized statement pieces. Through Facebook, he hopes to connect with customers who want to express their individual style through jewelry that’s anything but ordinary.

Select Jewelers also offers lab-grown stones, which can cost up to 30% less than natural stones, along with Citizen luxury watches and the Swiss brand Luminox.

“Citizen products combine craftsmanship, stylish design and eco-driven technology,” says Nabeel. “Luminox watches are for the adventurers. They’re waterproof and renowned for rugged durability and precision. They’re favorites among military personnel, law enforcement and outdoor enthusiasts—and they look very cool.”

While the selection, technology and craftsmanship are impressive, it’s the personal relationships that keep customers coming back.

“I had years of experience as a business owner, but I’ve learned so much about jewelry design and building personal connections working with Nabeel,” says Sohel. “It’s not just a business. It’s always relationships first.”

I witnessed those relationships firsthand during a recent visit. Customers stopped in simply to say hello and share their experiences, describing Nabeel as honest, friendly and talented. Others spoke of how he’s become a family friend, someone they trust with everything from a special custom creation to a simple jewelry repair.

Whether he’s designing a wedding ring, reimagining a family heirloom, resizing a ring or fixing a broken clasp, Nabeel approaches every customer with the same care and attention.

“I love people. I love the experiences I get to have here,” says Nabeel. “Customers come in to mark the big and the small moments of their lives and Select Jewelers has just the right thing to help them celebrate.”

Select Jewelers
7850 Mentor Ave. Mentor, Unit 210 B, Great Lakes Mall

440-255-4776

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