Your roof can last longer

We live in an age of revitalization.

You can turn back the clock on your face courtesy of the latest cosmetic procedures, restore a classic car to pristine showroom condition, and refinish century-old hardwood flooring until it gleams with new life.

But did you know you can also turn back the clock on your roof?

For Nathan Gray, owner of Roof Maxx of Wadsworth, that question is particularly timely this month. Before Northeast Ohio heads into another punishing season of snow, ice, freezing temps and unpredictable weather, he says now is the time to take an informed, proactive look at one of the most expensive assets protecting your home.

“Prevention is always better than waiting until a serious problem pops up,” he says. “A lot of homeowners don’t think about their roof until they have a leak or see obvious damage. By then, your options may be much more limited.”

An Ounce of Prevention

Most of us faithfully schedule furnace inspections before winter, clean gutters before the leaves gunk them up, and seal driveways before little cracks become big ones.

Nathan believes your roof deserves the same approach.

As asphalt shingles age, they gradually lose the oils that keep them flexible and durable. Years of sunshine, UV exposure, as well as Ohio’s notorious temperature swings can accelerate the process. Eventually shingles become dry and brittle, protective granules loosen and the material becomes more susceptible to cracking and deterioration. That doesn’t have to mean it’s time to tear everything off and start over (expensively).

Through Roof Maxx, Nathan applies a soy-based treatment designed to replenish oils lost through years of weathering, restoring flexibility to aging asphalt shingles and potentially extending a qualifying roof’s useful life by as much as 10 to 15 years.

For Nathan—who has a special appreciation for soy products since he grows soybeans on his farm in Wadsworth—there was an immediate appeal to using a plant-derived product to preserve something as important as a roof.

Safely Putting the Oils Back In

The science behind Roof Maxx is simple to understand and well-researched.

He explains that asphalt shingles contain petrochemical oils when they’re manufactured. The plant-based formula Nathan uses contains soy methyl ester emulsion and it’s designed to mimic the properties of the oils and replenish what has been lost.

“It safely soaks into the shingles to help them better withstand the elements, all while giving an aging roof a beautiful and renewed appearance,” he says. “Because the treatment is a USDA-certified biobased product, it offers another advantage to homeowners looking for a more sustainable alternative to premature roof replacement.”

As compelling as the sustainability aspect is, so, too, are the economics. A Roof Maxx treatment usually costs about 80% less than a complete roof replacement, giving homeowners the chance to extend the life of their roofs much more affordably. 

If you’d like to hear from the owners of many area homes he has revitalized recently, check out the five-star reviews online. One of the benefits people mention is Nathan’s honest and straightforward approach, and that you only work with him throughout the process.

“If a roof is too new and doesn’t need a treatment, I tell them,” he says. “And if it’s too far gone and needs a replacement, I tell them that as well.”

The good news for procrastinators is Nathan still has room in his schedule for October and November to inspect and treat qualifying roofs before the snow flies.

Roof Maxx of Wadsworth

330-636-1190

RoofMaxx.com