What's your home worth?

Laura Briedis • May 7, 2025

In an uncertain economy, pricing your home correctly to sell is key.

A red brick two-story house with an

Instead of paying a 3% commission‚ $15,000 on a $500,000 home‚ Exactly charges a flat fee of $5,800, with no surprises, which includes everything from an in-depth pricing analysis to professional photography to expert marketing to negotiating the final deal.


When every dollar counts, overpricing your home could cost you a sale‚ and underpricing means leaving money on the table.


Online estimates like Zillow can be a helpful starting point‚ but they often swing too far in either direction, missing key context like renovations, local inventory and buyer demand.That’s where Exactly real estate can come in and help you price your home accurately and for the most profit.


“We start with a comprehensive pricing analysis‚ and we help homeowners shift from a homeowner to investor mindset, so decisions are based on facts, not emotion.” says Kevin Wasie, founder of Exactly. “Our job is to help you move from a homeowner mindset to an investor mindset, so you can see your house objectively without your own emotions and experiences tied in.”


At Exactly, the pricing process goes beyond comps and calculators. The team analyzes:

  • Local economic trends
  • Current interest rates
  • Recent sales of similar homes to establish a baseline
  • Active listings to understand the competition you’re up against
  • The HGTV Factor—how your home’s updates, style and condition influence buyer perception.


“We give homeowners a range of what we think the home will sell for,” Kevin says. “We always answer the question: If this were my home and I wanted to maximize the return, what would I list it for? Maximizing the homeowner’s profit is at the heart of everything we do, and it is the reason we offer flat-rate fees instead of the customary 3% commission fee.”


“Homeowners put a lot of time, energy and money into their homes, so they should not have to give away their equity to high real estate commissions,” he adds. 


Instead of paying a 3% commission‚ $15,000 on a $500,000 home‚ Exactly charges a flat fee of $5,800, with no surprises, which includes everything from an in-depth pricing analysis to professional photography to expert marketing to negotiating the final deal.


Ready to sell smart and keep more of your hard-earned equity? Visit ExactlyUSA.com or call 330-615-1414 for a no-pressure consultation.

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