Offering outrageously low prices on kitchen cabinets, Northeast Factory Direct throws in extras for free

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NEFD offers free design service, free knobs and drawer pulls, a free design to take with you and free popcorn while you shop. (Photography by Benjamin Margalit/Margalit Studio)

By Beth Newcomb

"We’re doing over 100 kitchens per month,” says Northeast Factory Direct lead designer Angelo Lardomita, who personally has had a hand in creating more than 5,000 kitchens over the last seven years for Northeast Ohio homeowners.

“Because we’re growing so fast, we did a big renovation to our Cleveland showroom.”

Angelo says they blew out a wall and put an addition on to make room for more kitchen designers and more cabinetry displays.

“We began to notice our appointment book was filling to the point that people had to wait a week to get in to see one of our designers,” he explains. “We decided to be proactive and make changes to accommodate our customers, so they could sit down with us and plan their dream kitchens as quickly as possible.”

What’s the secret to NEFD’s unprecedented growth?

“We recognize that the vast majority of homeowners in Northeast Ohio want value, but they also want a quality product and a quality experience,” Angelo says.

“We provide all three. Our kitchens start at a ridiculously low $1,899 for a 10x10 space. That’s enough cabinets for a standard L-shaped kitchen. It’s our basic package and we sell those all day long.”

Most people, however, want to add a few extra bells and whistles, things like glass door inserts, a pantry, a lazy Susan, a pullout trash cabinet, pot and pan storage, cookie sheet storage, spice racks, a wine rack, rollout shelves and decorative molding to really take their space to the next level.

The average cabinet configuration with all the extras NEFD has to offer typically ranges from $5,000 to $6,000. You’d pay more than double someplace else. “Because we sell so many kitchens, we buy our cabinets by the truckload and pass the dramatic savings on to our customers,” Angelo notes. “This volume-buying approach means we can best any box store cabinet price by as much as 60 percent.”

In addition to the extreme savings realized when you shop NEFD for kitchen cabinets, you’ll also get a few extras at no charge, regardless of any upgrades purchased.

Here is a list of NEFD freebies included with even the basic kitchen:
• Door knobs and drawer pulls—free
• Design service—free
• Design to take with you without a commitment—free
• Upgrade to all-wood construction, solid maple dovetail drawers, steel under mount full-extension guides, soft-close doors and drawers, and paint, stain and finish options of your choosing—free
• Popcorn while you shop—free

Angelo smiles about the popcorn, joking that while the affordable pricing structure typically brings people into the showroom, it could be the smell of fresh-popped popcorn wafting through the air that keeps them there.

Once you’ve settled on a free design for your new space, the selection process starts. NEFD features more than 50 different door styles, with several new styles making their debut, and a virtually unlimited number of stain, paint and finish options.

“In keeping with the trends, we recently brought in some of the more popular painted-style cabinets, along with more quartz options,” Angelo says.

Granite and quartz countertops at NEFD start at $49/square foot installed. There are hundreds of different options to choose from and you get to pick the slab that appeals to you most.

“After seven years with NEFD, I’m still amazed by the number of cabinets we sell on a weekly basis,” Angelo says. “I think that says a lot about the quality of the product we offer, the quality of the designs we produce and our customer service before, during and after each project.”

Northeast Factory Direct has two locations. Find them at 3321 W. 140th Street in Cleveland, 216-941-7727 and 24470 Lakeland Blvd., in Euclid, 440-942-7945. Hours for both locations are Monday-Friday, 10 a.m.-7 p.m.; Saturday, 10 a.m.-6 p.m.; Sunday, 10 a.m.-5 p.m. To sit down with a kitchen designer, an appointment is recommended. Get directions from anywhere when you visit the website at

Categories: Downtown Home & Garden