NEFD has just beefed up its kitchen offerings to include the hottest new colors and styles

By Beth Newcomb

We’re open at full capacity—stronger than ever,” says Angelo Lardomita, lead kitchen designer at Northeast Factory Direct.

During the recent retail lull, NEFD remained open as a business essential to the construction and remodeling industry. Angelo says he and his team took full advantage of the slight shift away from face-to-face customer interaction to do a bit of updating in the kitchen display areas at NEFD’s Macedonia and Cleveland locations.

“Our designers are constantly on the lookout for the latest consumer must-haves in the kitchen,” he shares. “Red-hot right now is our navy painted cabinetry. You’ll find it featured on a stunning kitchen island complete with butcher-block countertop. One inspired configuration includes gold-tone hardware, which really amps up the dramatic look of this cabinetry.”

The navy painted cabinetry is just one of the popular new looks featured in the NEFD showrooms. You can browse 15 finished vignettes at the Macedonia location, 10 at the flagship Cleveland location, and 13 at the Euclid location. And in addition to featuring the most popular color and door styles, which Angelo describes as a virtually unlimited selection of options (depending on the door style and finish you choose), you’ll also get to test-drive the bells and whistles that make having a new kitchen installed this year a dramatic uptick in functionality and storage.

Oh, and if you want a one-on-one with Angelo himself, schedule your appointment at the Macedonia location where he’ll personally guide you through the options.

A face-to-face meeting with any of the talented designers at NEFD is still the most popular way to plan, but Angelo says virtual appointments can deliver the same personal attention remotely.

Once you’ve had a remote or in-person sit-down with your designer, he or she will get to work crafting the kind of kitchen you’d typically find scrolling through Pinterest. You’ll take approximate measurements of your space and email them to NEFD. Once your design has been created, a team member will come out to do an exact final measure of the space and the installation will be scheduled. “Naturally we’re taking every precaution to keep our employees, our crews and our customers safe,” Angelo notes.

Kitchens at NEFD start at just $1,899.

“Our designs can include more than just cabinet placement,” he notes. “We can design all of the mechanicals, the electrical, everything that goes into a kitchen. We can even install it all for you if you want. Our customers benefit from a quality product, highlighted in a quality design, installed by quality people. We pack a lot of wow factor into every project.”

“We offer all of the most popular door and stain styles and a number of different cabinetry configurations,” he says. “They feature solid wood construction, dovetail doors and drawers and better hardware components. They are fully constructed and ready to hang, and come in maple, cherry, birch, oak and hickory woods.”

NEFD’s secret sauce is its ability to purchase high-quality cabinets by the truckload. “Bulk purchasing coupled with low overhead means we can pass along tremendous savings to our customers,” Angelo states.

Free Stuff!
The complete design, 3-D elevations and in-home measurements are just a few of the freebies you’ll get when you shop NEFD for solid wood cabinets with raised or recessed door panels, and 75 different door/drawer styles and color combinations from which to choose. Here are the rest:

• Door knobs and drawer pulls – free
• Design service – free
• Design to take with you without a commitment – free
• Upgrade to all-wood construction, solid maple dovetail drawers, steel under mount full-extension guides, soft-close doors and drawers, and paint, stain and finish options of your choosing – free.

Northeast Factory Direct has three locations: 3321 W. 140th Street in Cleveland, 216-941-7727, 24470 Lakeland Blvd., in Euclid, 440-942-7945, and 9009 Freeway Drive in Macedonia, 330-436-3960. Hours for all locations can be found on the website. To sit down with a kitchen designer, an appointment is recommended. Virtual appointments can be scheduled just like an in-person appointment, and an NEFD team member will help you to connect remotely. Get directions from anywhere when you visit NortheastFactoryDirect.com.