Alla Moda

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“I chose the name because it means stylish and trendy in Italian, which sums up my passion—to create a shopping experience with hand-picked fashions that will look fabulous on any woman.”—Erika Ianiro , Founder of Alla Moda


Founded by local fashion guru Erika Ianiro, Alla Moda online ladies’ boutique offers a host of fashions, with tops and pants, shorts and rompers.

Erika follows fashion bloggers and industry influencers to stay on top of emerging trends.

As a graduate of Virginia Marti College of Art and Design, Erika’s background in the industry helps her in selecting universally flattering pieces. She’s also very picky when it comes to fabrics, only going with ultra-durable polyesters, cotton and spandex blends for clothes that will hold their shape wash after wash, as well as ensure comfort, breathability and wearability.

One thing that sets Alla Moda apart from other boutiques is that Erika’s clientele ranges from ages 16-75. The boutique carries sizes small to extra-large, and extended sizes 1X-3X in some styles.

Staying fashionable should never break your bank, and Erika opts for items as affordable as they are chic. There are also clothes on clearance to suit those who love a deal.

Erika caters to her loyal clientele with exceptional, personalized customer service.

Alla Moda offers free shipping on orders of $75 or more, and all shipping is flat rate, just $3.99

In-Person Events

In addition to online shopping, Alla Moda throws Sip & Shop parties, either in people’s homes or other locations. It’s a fun way to have a girls’ night out and shop from racks of super-cute clothes. Plus, hosts receive 20% off their purchase at the event.

Look for announcements of Sip & Shop events on the Facebook page or website. To book an event, email Erika at