When it comes to home improvement, go with your gut

By Mimi Vanderhaven

“If you feel that sensation in your stomach—those uncomfortable butterflies—that’s your better instincts trying to speak to you. Listen to them. Go with your gut.” —Anthony Alberino

We’ve all been there, darling: An aggressive home improvement salesperson is in your kitchen trying relentlessly to close a sale, and all you want is for him to go away. Okay, sure, at first you were interested, but not now. Now your gut is telling you “no.”

But is it too late? Did you already lead him to believe that you would buy his product? You don’t want to be unkind, but you’re feeling rushed, pressured. You need more time to think. This is a lot of money. Oh, why won’t he just leave?!

What you should do at this point, says Anthony Alberino, founder of The Gutter Boys, is to listen to your gut.

“If you feel that sensation in your stomach—those uncomfortable butterflies—that’s your better instincts trying to speak to you. Listen to them. Go with your gut. If you feel uncomfortable about making any purchase, it’s never wrong to walk away and think about it.”

This scenario is one reason why The Gutter Boys doesn’t hire professional salespeople. Instead, they look for smart, caring people and train them on the physics of gutter systems, which are more complex than most people realize.

“Our gutter specialists come from various backgrounds unrelated to sales,” Anthony says. “Among our top performers have been a nurse, a paramedic, a waiter, a stay-at-home dad, and an insurance auditor. Our gutter cover system is the best one on the market and we offer it at a price at or below other systems. Once you understand that, there is no ‘selling’ involved. Everybody just wants it.”

So is The Gutter Boys’ system really the best one on the market? According to the NCR Consumer Advocacy Group—the nation’s largest publisher of independent third-party testing, ratings and reviews for the gutter cover and home improvement industry—the answer is yes. In 2019, The Gutter Boys’ system ranked number one in all categories evaluated: value, effectiveness, industry reputation, strength, water throughput, durability and “overall.”

It works because it features a high-flow, stainless steel micro-mesh that lets water in but keeps debris out. The openings in this mesh measure 440 microns as opposed to 60 microns in plastic alternatives. “At 60 microns, the mesh is too tight—the holes are too close together to allow for proper water flow,” Anthony says. “Because our micro-mesh is made of stainless steel, not plastic, we can make it 440 microns and really let the water flow.”

This effect is enhanced because The Gutter Boys’ micro-mesh features a raised S-curve that increases the surface area, allowing for the self-shedding of debris. Plus, its vertical louvered frame improves drainage so it cannot become clogged with moss or algae like horizontal frames can.

Plus, it features a fully-transferrable, lifetime warranty.

“Once you see our system, it’s a no-brainer,” Anthony says. “That’s one reason why our sales have doubled this year versus last year—and we don’t even have any salespeople.”

The Gutter Boys is headquartered at 1090 West Bagley Road, in Berea. They have an A+ rating with the Better Business Bureau, and are bonded and insured. Call 440-454-7040 to schedule a free on-site consultation and estimate, or visit TheGutterBoys.com for more information. They also offer 12 months same-as-cash financing.