The Luxury Home Experts at Platinum Real Estate are selling luxury estates in Northeast Ohio, for the most money in the least amount of time

Cleveland Lux 818
Even before The Luxury Home Experts begin to implement their unique marketing plan for your property, you’ll experience their concierge service. From home staging experts to in-house professional film crews and licensed drone operators, and even a full-blown graphic and social media department, these experts pull out all the stops of a Hollywood production.

By Beth Newcomb

When Richard Burton wanted to make up to his then-wife Elizabeth Taylor for insulting her hands, he purchased a 69.42 carat diamond ring (ultimately dubbed the Taylor-Burton diamond) for just over a million dollars—making it the world’s most expensive bauble at the time. The seller? Cartier.

Because you don’t go to the mall to buy an exquisite piece of jewelry.

And when, after 18 months on the market, the owners of a million-dollar-plus luxury home in Richfield couldn’t get a nibble, they decided to dump their real estate company and team up with a different firm—a move that netted them a cool half-million dollars over their original asking price.

The brokerage they chose? The Luxury Home Experts at Platinum Real Estate.

Because in order to sell a luxury property in Northeast Ohio, you don’t go to a traditional brokerage. You go with the Cartier of real estate firms.

“We ended up marking the property up $500,000, marketing it correctly, and selling it quickly with multiple offers,” says Mark Zervos, who, along with his wife, Denise, are the owners of one of Ohio and Florida’s most prestigious real estate brokerages. “We marketed the property to our exclusive list of Cleveland’s wealthiest and found someone with needs that exactly matched what this estate had to offer. They weren’t even in the market to buy. But once they discovered this home, they had to have it.”

That’s just one of the reasons The Luxury Home Experts at Platinum Real Estate stands apart from other area brokerages. “We have an exclusive ‘Wealth List’ that took us years to compile,” Mark reveals. “Nobody else in the area has a list like this. So, when we have an exclusive property to sell, one of the things we do first is market to our network. We also have partnerships with all 30-plus relocation companies in our area, which means we can expose your luxury home to more buyers who want to move here.”

Over the 28 years the members of The Luxury Home Experts have been doing business, these experts and their team have sold more than a billion-dollars worth of property.

So what is this “art” to selling luxury homes?

It starts with a meeting with the sellers, listening to their needs and helping them visualize their next chapter. They then present the sellers a customized property appraisal that includes more than just recent sales. They provide tips for staging to get the biggest return, a carefully-researched market value and a marketing plan. They also take the time to understand how their sellers want to be communicated with, because no two luxury homeowners are the same, and provide comprehensive access to The Luxury Home Experts’ impressive track record.

“Luxury home sellers are savvy and they know a quality firm when they meet with one,” Mark says. “They’re also busy people who don’t always want an update via phone call, so we communicate with them after the presentation and beyond on their terms.”

Once the home has been properly staged, photos and videos of the property are taken. Marketing includes a significant social media presence, as well as ads in publications like The New York Times and The Wall Street Journal. And properties aren’t thrown up on the local Multiple Listing Service then left to whither. They’re prominently positioned on a global MLS system, which exposes them to buyers all over the world.

“The marketing we do is customized to the property, not a formula,” Mark stresses. “What might work for one luxury property may not work to sell another. But no matter what type of property we’re selling, proper staging is imperative. If need be, we’ll call in our team of professional stagers to make sure the home is featured in its best light.”

Fast forward to the time when the showings have begun and an offer arrives on your property. “After every showing, we follow-up with a personal phone call to the agent to find out exactly what the buyers liked and what they didn’t like,” he explains. “And when the offer comes, we use our extensive negotiating skills to get the highest dollar we can.”

The Luxury Home Experts are so confident they can get the job done, they offer a 100 percent satisfaction guarantee. If they don’t do what they say they’re going to do, they’ll let you out of the agreement.

With an exclusive international network of agents, and offices in Ohio and Florida, The Luxury Home Experts can not only help you sell your property locally, they can also help you to secure a new home anywhere in the world. “We’re currently selling properties in Naples, Sarasota, Fort Lauderdale, Miami and Boca Raton,” Mark says. “Whether you’re upsizing, downsizing or relocating, we’re the team to take you there.”

Platinum Real Estate has seven offices in Northeast Ohio and five in Southern Florida. For a confidential appointment or to get more information, call 1-844-LUX-PROS. You can also visit

Categories: Home & Garden