Not content to follow in the footsteps of the other guys, Brian Erickson’s Floorz offers a premium experience

By Beth Newcomb

Since opening his Floorz flooring store seven years ago, Brian Erickson hasn’t been content to roll like the other guys. He’s regularly stacked his premium flooring biz up against the competition and come out a winner. And he backs every sale with solid customer service and the integrity of someone who’s been in the business for more than 20 years.

“Nobody else can duplicate what we offer,” he insists. “Not only do we carry every major manufacturer in our store, and offer every available type of flooring, we’ll also meet or beat any competitor’s price.”

Floorz also stocks hundreds of cash-and-carry rolls of carpet, representing everything from budget-friendly brands to premium stock like Karastan.

In fact, Karastan month is happening at Floorz right now, and you can save up to $1,000 on your purchase, plus enjoy zero percent financing, until Monday, November 5.

“This is the best time of year to buy carpeting,” Brian suggests. “You can have your gorgeous Karastan carpeting installed in time for the holidays so your home looks fresh and inviting, and save a ton of money. It’s a win-win.”

Karastan, Brian explains, is recognized as much for its quality as its beauty. “People know it as a premium brand,” he says.

“Every roll goes through a double inspection process to ensure quality. And this carpet is soil and stain resistant, so it lasts longer. The colors and styles are a cut above other brands, and you can have any style made into an area rug.”

Floorz carries thousands of Karastan colors and hundreds of styles. And having your new carpeting installed is as simple as making a phone call.

“We’ll come out and measure for free, you select the color and style you like, then we’ll order it and schedule a date to have it installed. If you aren’t sure where to go with the right color and style for your home, our on-staff interior designers are ready to help at no additional charge. You simply don’t get that at a box store or wholesale store.”

Brian says the installation is as much a part of the Floorz service model as backing every purchase with superior customer service. “Our installers are seasoned professionals who work exclusively for us,” Brian shares. “In fact, our installers are so good we offer a lifetime warranty on carpet installation.”

As an added bonus, every Karastan purchase comes with Karastan’s Karastep premium padding. For every yard you purchase, a portion of the proceeds go toward Decorate for the Cure.

But if Karastan carpeting isn’t what you’re looking for, Floorz also features virtually every available color, style and design of tile, hardwood, vinyl plank and more. Carpet by the roll, which represents the biggest savings, can be purchased on a cash and carry basis anytime. The bonus is, you can peruse the available budget-friendly options comfortably in the Floorz showroom, instead of having to visit a warehouse.

“People depend on us as much for our expertise in the flooring industry as they do for our service,” Brian shares.

“We’re a trusted name, and we go above and beyond to make sure our customers not only receive a fair price but also a terrific experience.”

And because Brian is committed to offering people access to all things pertaining to flooring, he also offers custom wood floor refinishing and complete bathroom remodeling.

“It’s challenging to find a reliable contractor these days,” he says. “We take the stress out of these projects and offer the convenience of dealing with one dependable source.”

Floorz is located at 143 Rothrock Road, in Copley, across the plaza from Home Depot. The phone number is 330-630-3330. Hours are Monday-Thursday, 9 a.m.-8 p.m.; Friday and Saturday, 9 a.m.-5 p.m.; Sunday, noon-5 p.m. For more information, visit YourFloorz.com.