Here’s how the right flooring from Permanent Carpet One Floor & Home can make all the difference

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In addition to waterproof carpeting and vinyl tile, Permanent Carpet One also sells and installs tile and stone. In style right now are interesting three-dimensional textures, bold graphic designs and unexpected shapes. (Photography: Benjamin Margalit)

By Patricia Nugent

For over 70 years, the Kassouf family’s Permanent Carpet One Floor & Home in Parma has made a name for itself by offering a wide selection of flooring in its sprawling 2,500-square-foot showroom.

And thanks to its association with the national buying group of Carpet One, it also passes along savings to the customer and is able to fit anyone’s budget with good-better-best options.

The store carries everything needed to bring your dream living spaces to life, including luxury vinyl, ceramic tile, laminates and hardwoods, as well as carpeting and area rugs. National lines such as Mohawk, Shaw, Dream Weaver, Mercier and Karastan, just to name a few, are on display.

Don’t Love it? They’ll Replace it
Few flooring stores believe enough in their products and installation to offer a no-questions-asked guarantee. But the Kassouf family does. They came up with the Beautiful Guarantee: If you don’t love your new Carpet One flooring from Permanent Floors after it’s installed they’ll replace it for free.

Much like the Kassouf family’s decades-strong Permanent Carpet One itself, their flooring options make all the difference.

“Making sure people love the way their home looks, and the shopping experience we offer here, is our main goal,” says Shelley Szabo. “For decades, we’ve stood behind this guarantee and take pride in it. Making sure the customer is truly happy is one of the reasons we’ve been in business for so long.”

Shop from the Designer’s Picks
Anyone walking through the doors of Permanent Carpet One Floor & Home can work with interior designer Barbara Rusinko.

She is Shelley’s aunt, and daughter of Ken Kassouf Sr., who started the business in 1947. Barbara has been helping people create their dream home for more than 50 years, as well as worked with all the major builders in the area, such as Bennett and Drees Homes.

She is in the midst of designing her own new home, and lets me take a peek at her selections.

“My whole first floor will be in luxury vinyl tile, Charleston Place Plus Antique by Invincible,” she says. “I opted for the trendier seven-inch-wide planks. It’s monochromatic, in a pale dove gray, and will look beautiful with my complimentary wall shades of earth, Sherwin Williams Dorian Gray and Repose. Upstairs the carpeting is also neutral, in Dream Weaver Resista Electric Beige.”

Barbara says she’s in the stage of picking tile for her backsplash and bathroom.

“We offer a nice selection of tile and natural stone from Emser,” she says. “In style right now are interesting three-dimensional textures, bold graphic designs and unexpected shapes, like hexagon and octagon. Laying tiles in a herringbone pattern is also a beautiful treatment.”

Emerging Trends in Flooring
Innovation in flooring the past several years has been aimed at increasing performance, namely water resistance, while maintaining a breadth of styles.

For instance, Shelley and Barbara have just returned from a national flooring show in Pittsburgh, where the most exciting product debuted was Mohawk waterproof carpeting.

“Coming soon to our store, displays will showcase carpeting designed especially for basements,” says Barbara. “It will withstand any flooding. The underpadding is attached to it. And it’s loose laid, so we can either lay it in or glue it in.”

Shelley says that many of their carpets and hard surfaces are now literally 100 percent waterproof, allowing them to last decades longer than their predecessors. “They are pet-proof, child-proof and practically indestructible,” she adds.

Although founded over 70 years ago, Permanent Carpet One stays on point with current trends. That’s why the company prominently features luxury vinyl tile and waterproof carpeting options among its many offerings.

For hard surface flooring, gray is still the top shade choice, but blonder woods are gaining in popularity, too. And they are selling wider planks, up to nine inches. Although rustic finishes are still big, super distressed, wire-scraped looks are on the way out, says Barbara.

Find Your Perfect Area Rug
Shelley says they have been selling so many area rugs lately, they’ve had to restock their department with new styles.

“People enjoy shopping from our eclectic selection,” she says. “An area rug, especially one custom-cut to fit the space, can be a real focal point in a room.”

They can cut one to fit any shape or size room, as well as create edging of your choice, whether it’s serged or bound. “Any style of carpet we offer can be made into an area rug,” she adds.

Permanent Carpet One Floor & Home Showroom is located less than a mile south of I-480 at 5620 Ridge Road in Parma. They have beautified homes all over Northeast Ohio. Hours are Monday and Thursday, 9 a.m. to 7 p.m.; Tuesday and Wednesday, 9 a.m. to 5 p.m.; Friday, 9 a.m. to 3 p.m. and Saturday, 10 a.m. to 5 p.m. Call 440-884-3300 or visit for more information.

Categories: Westside Home & Garden