Here’s how Pristine Clean can clean and protect your siding, roof and concrete with the biggest discount of the season

By Mimi Vanderhaven

Anthony Alberino and Ken Wilson, who co-founded Pristine Clean back in 2008, have always been big believers in customer feedback. And now that the pair has just finished reading the book Legacy, they are even bigger believers.

“We both loved that book,” Ken says.

“It’s about how to achieve world-class standards, which has a lot to do with feedback—constantly reinventing and innovating based on customer comments and suggestions. Last year was an exciting year of explosive growth for us, due in part to the fact that our staff is constantly communicating with customers and with each other. Everyone is in the feedback loop.”

And one of the most common comments from Pristine’s customers is:

“I didn’t know my house could look this good,”

which is no surprise to Ken.

“Your house gets dirty slowly so you don’t really notice it until we come in and clean it professionally, then…bam. It looks awesome,” he says.

Protecting Your Siding
Improving the look of your home is one reason for a spring house washing, but there is another more important reason: protecting your siding, roof and concrete.

“Without regular maintenance, these things break down and have to be replaced,” Ken says.

“Vinyl siding, for example, has a UV coating that prevents it from fading and cracking. Grime—that is, algae and bacteria—breaks down this coating causing your siding to fade and look chalky. It’s designed to be maintained, not with high-pressure blasting, but with soft pressure. We perform a soft-pressure wash using an eco-friendly cleanser, which helps remove the grime and kill the algae and bacteria.”

Pristine also applies gloss-enhanced surface protection.

“It’s this special surfactant that makes your house look so shiny,” Ken says, adding that the north- and east-facing sides of Northeast Ohio homes are particularly susceptible to grime.

...and Your Roof
Those black streaks on your roof aren’t unsightly mildew. They are gloeocapsa magma, an ancient algae that breaks down your roof by feeding off of the limestone granules embedded in the shingles.

“Gloeocapsa magma can dramatically reduce the life of your roof,” Ken cautions.

“If you see black streaks on your roof, give us a call. We offer a 100% guarantee to remove all of the algae. We use a soft wash here, too, to avoid damage to your roof. And when that algae comes off, people say, ‘Wow, it looks like a new roof.’”

...and Your Driveway
Northeast Ohio’s harsh winters wreak havoc on our concrete sidewalks and driveways. That’s because concrete is porous, so when water penetrates it then freezes, it creates cracking and flaking.

“The freeze-thaw cycle is especially damaging these days,” Ken says. “It doesn’t get cold and stay cold like it used to; it’s constantly freezing then warming up all winter, magnifying the traditional freeze-thaw cycle. It’s like a jack-hammer on your concrete.”

Pristine’s Concrete Clean and Seal—which protects concrete, brick, and paver surfaces—includes a pressure wash of your concrete with a walk-behind surface cleaner and the application of a biodegradable cleanser to gently lift and remove surface marks and contaminants.

Then comes an application of a deep-penetrating, siloxane-based concrete sealant, which is absorbed into the concrete to protect the driveway and preserve its longevity. Of course the side benefit is that the process leaves your surfaces free of ugly mildew and moss, particularly in shady areas.

...and Your Wallet
Pristine Clean employs a flat-rate pricing policy so no one in its organization is motivated to do what so many home improvement companies do: quote you an inflated price then hope you don’t negotiate down.

‘That’s just not us,” Ken assures.

“Forging trust with our customer is our top priority so we don’t rely on tricks or gimmicks. Educating the customer at every stage of the job is how we operate. We believe that the more you know about power washing, the more likely you are to choose us. We offer honest pricing every time, to every customer up front, period. With us, what you see is what you get—a professional service priced fairly.”

Headquartered in Berea, Pristine Clean beautifies homes throughout Northeast Ohio. They are highly rated on Google, Facebook, and HomeAdvisor, and are rated A+ by the Better Business Bureau. Call 440-454-7041 to arrange for a free estimate, or visit PristineClean.com. All technicians are bonded, insured and certified by the Power Washers of North America.