Upgrade Your Kitchen—for Less!

According to owner Alex Nemet, nobody can touch the remarkable value of the solid wood cabinetry available at his Northeast Factory Direct. Here’s why he’s selling three to four kitchens—per day.

By: Ken McEntee
Date: 10/21/2009
You don’t have to hug Alex Nemet after he quotes a price on your new kitchen, but you may want to.

“Twice last week I got hugs after I gave people their quotes,” smiles the owner of Northeast Factory Direct. “I guess I made them pretty happy.”

Who wouldn’t be happy with 60- to 70-percent carved out of the big box store price for high-quality, solid wood cabinets?

Alex, who’s long been known for his retail busting deals on items like hot tubs, furniture and pool tables, recently added cabinetry to Northeast’s huge inventory of bargains.

“We’re buying by the truckload so we can offer savings of 60- to 70-percent, compared to the big box stores, for a better quality cabinet,” he insists. “These are 100-percent, solid wood cabinets; no particleboard or MDF fiberboard. Nobody is going to touch our savings and quality, I don’t care who it is. People can bring in their quotes from the home improvement stores and I know we’re going to be half the price.”

The cabinets at Northeast Factory Direct feature full-extension drawer glides, full overlay doors, soft-close drawers, and a choice of flat- or raised-panel doors.

“All of our drawers are English dovetailed,” Alex notes. “The quality is as good or better than your highest end Thomasville or Kraftmaid cabinets.”

The selection includes all the components you need to create the perfect kitchen—wall pantries, oven cabinets, super lazy Susan corner bases, diagonal wall cabinets, glass doors, wine and plate racks, toe kicks, wall and base fills, crown molding and blind base units. Cabinets are available in heights of 30-, 36- and 42-inches, with sink bases of up to 36-inches.

“We can sell you an entire solid wood kitchen that would retail for $6,000 for just $1,799,” Alex promises.
You might be asking, “What’s the catch?”

There are two.

The first is a moderate selection of finishes—you have a choice of glazed maple, glazed cherry, espresso, natural maple, oak, and, the most popular seller, caramelized glazed white.

“The reason we’re able to offer these prices is because we buy in large quantities,” Alex says. “That means we can’t offer a huge selection. If you want hickory, we don’t have it. But if you want to save 10 grand on beautiful glazed maple cabinets, this is the place to come to. If you can live with what we have it’s a 100-percent home run.”

Here’s the second catch—you need to make an appointment to get a quote on cabinets. Although you’re always invited to browse Northeast Factory Direct’s huge warehouse of other products, Alex can’t give his personal attention to a large walk-in crowd of kitchen remodelers.

“We’re selling an average of three to four kitchens a day,” he explains. “I have nine appointments scheduled for today. We’re so overwhelmed that we have to do it by appointment. But we are taking appointments seven days a week.”

When you make your appointment, you’ll be asked to bring your measurements with you. That way, you can discuss exactly what pieces you’ll need to build your kitchen. Design help is available. And here’s a hint: to get tips about taking proper measurements, log onto www.kitchencabinetoutletcleveland.com and view the video. Another video at the website displays an $11,000 kitchen that you can get for $2,980.

Northeast Factory Direct’s truckloads of quality cabinetry couldn’t have rolled in at a better time. Because of the current economy, a lot of people are upgrading their homes instead of moving. And if you are selling, you probably know that the kitchen is a major selling point.

“With us, you can add a lot of value to your home for a very reasonable investment,” Alex advises.
Northeast Factory Direct offers delivery and can refer you to a professional installer.
Rich granite countertops, available at Northeast Factory Direct for $45 per foot installed, provide the perfect complement to your new cabinets.

Northeast Factory Direct is not a club and there are no membership fees. Appointments are a must for cabinet consultaions. It’s located at 3321 W. 140th Street, in Cleveland. The phone number is 216-941-7727. Hours are Monday through Friday from 10:00 a.m. to 7:00 p.m., and Saturday and Sunday from 10:00 a.m. to 5:00 p.m. You can visit the website at www.NortheastFactoryDirect.com.

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