Take Mimi's Blindfold Challenge

Allow Mimi to blindfold you and place you in the heart of a major retail area in one of America’s large
metropolitan markets.

Remove the blindfold and you’ll see:

Olive Garden, Applebee’s, Walgreen’s, CVS, Target, Wal-Mart, Home Depot, Starbuck’s, Papa Johns, Chipotle, Sheetz, Ethan Allen, World Market, Borders Books...and on and on.

Now, darling, what city are you in?


Mimi fights “retail homogenization” by improving the visibility of locally owned businesses.