Privacy Policy

Mimi takes your privacy seriously. Please read the following to learn about her privacy policy:

General
Mimi collects personal information when you register, when you visit Mimi pages or the pages of certain Mimi partners, and when you enter contests or sweepstakes. Mimi may combine information about you that we have with information we obtain from business partners or other companies. When you register we ask for information such as your name, email address, birth date, gender, ZIP code, and personal interests. When you register with Mimi and sign in to her services, you are not anonymous to us.

Mimi collects information about your transactions with us and with some of our business partners, including information about your use of products and services that we offer. Mimi automatically receives and records information on our server logs from your browser, including your IP address, cookie information, and the page you request. Mimi uses information for the following general purposes: to customize the advertising and content you see, fulfill your requests for products and services, improve our services, contact you, conduct research, and provide anonymous reporting for internal and external clients.

Information Sharing and Disclosure
Mimi does not rent, sell, or share personal information about you with other people or non-affiliated companies except to provide products or services you've requested, when we have your permission, or under the following circumstances:

We provide the information to trusted partners who work on behalf of or with Mimi under confidentiality agreements. These companies may use your personal information to help Mimi communicate with you about offers from Mimi and our marketing partners. However, these companies do not have any independent right to share this information.

We believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of Mimi's terms of use, or as otherwise required by law.

We transfer information about you if Mimi is acquired by or merged with another company. In this event, Mimi will notify you before information about you is transferred and becomes subject to a different privacy policy.

Mimi displays targeted advertisements based on personal information. Advertisers may assume that people who interact with, view, or click targeted ads meet the targeting criteria.

Mimi does not provide any personal information to the advertiser when you interact with or view a targeted ad. However, by interacting with or viewing an ad you are consenting to the possibility that the advertiser will make the assumption that you meet the targeting criteria used to display the ad.

Mimi works with vendors, partners, advertisers, and other service providers in different industries and categories of business.

Cookies
Mimi may set and access cookies on your computer. Mimi lets other companies that show advertisements on some of our pages set and access their cookies on your computer. Other companies' use of their cookies is subject to their own privacy policies, not this one. Advertisers or other companies do not have access to Mimi's cookies.

Your Ability to Edit and Delete Your Account Information and Preferences
You can edit your Mimi account information, including your marketing preferences, at any time by clicking the Update Account link found on most pages when you are logged in. New categories of interests might be added from time to time. Users who visit this page can opt out of receiving future marketing communications from these new categories or they can unsubscribe by following instructions contained in the messages they receive.

We reserve the right to send you certain communications relating to the Mimi service, such as service announcements, administrative messages and the Mimi Newsletter, that are considered part of your Mimi account, without offering you the opportunity to opt out of receiving them.

Confidentiality and Security
We limit access to personal information about you to employees and business partners who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs. We have physical, electronic, and procedural safeguards that comply with federal regulations to protect personal information about you.

Changes to this Privacy Policy
Mimi may update this policy. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your Yahoo! account or by placing a prominent notice on our site. Please contact us with questions or suggestions.

Effective August 7, 2007