History and Mission
In 2003, the unforgettable Mimi Vanderhaven met with a group of creative and passionate individuals to present her plan to launch a publication dedicated to what she termed, “Preserving business diversity.” She believed that any community would embrace a publication that simultaneously supported quality locally owned businesses and treated its readers like ladies and gentlemen.
The result was the founding of Mimi Vanderhaven, a publication that doesn’t accept advertisements from major national chains, in favor of promoting the heroic efforts of those local entrepreneurs whose hearts are so filled with a destiny to serve that they have abandoned their cubicles to risk their life’s savings to follow their own paths. That same passionate mission is now being carried forth online at MimiVanderhaven.com.
Mimi’s values are rooted in a celebration of individual creativity, the magical connection between forgiveness and excellence, and a quirky insistence on doing everything exactly opposite from what is expected. Every month, Mimi Vanderhaven is mailed to over 240,000 homes and businesses in Northeast Ohio’s affluent outer suburbs, including Auburn, Aurora, Avon, Avon Lake, Bath, Bay Village, Bainbridge, Beachwood, Bentleyville, Berea, Brecksville, Broadview Heights, Brunswick, Chagrin Falls, Cleveland Heights, Copley, Columbia Station, Fairlawn, Gates Mill, Hinckley, Hudson, Hunting Valley, Medina, Middleburg Heights, Moreland Hills, Northfield, North Olmsted, North Royalton, Olmsted Falls, Orange, Peninsula, Richfield, Rocky River, Sagamore Hills, Shaker Heights, Sharon Center, Solon, Strongsville, Twinsburg, West Akron, Westlake, Woodmere, University Heights, Valley City and more.
Because Mimi’s mission is to preserve business diversity by helping quality locally owned businesses compete with chain stores, she regularly refuses advertising from large national chains. All advertisers must be able to demonstrate both local ownership and a commitment to quality. This passion for locally owned businesses has turned her print media business model on its head.
Mimi’s editorial and advertising missions are perfectly aligned. This means her editorial resources are dedicated exclusively to presenting quality, locally owned businesses to her adoring fans. Plus, her calendar (in print and now online) is filled hundreds of community events. Claims one local politician, “I use Mimi’s Calendar every issue to decide which events to attend so I can interact with my constituents.”
And now that Mimi has expanded her mission to the web, her audience is growing to all of Northeast Ohio and beyond. If you're a business owner and would like to find out if your business qualifies to reach Mimi's dedicated fans, please email Mimi and one one of her personal assistants will contact you with more information.