History and Mission
In 2003, the unforgettable Mimi Vanderhaven met with a group of creative and passionate individuals to present her plan to launch a publication dedicated to what she termed, “Preserving business diversity.” She believed that any community would embrace a publication that simultaneously supported quality locally owned businesses and treated its readers like ladies and gentlemen.
The result was the founding of Mimi Vanderhaven, a magazine in favor of promoting the heroic efforts of those local entrepreneurs whose hearts are so filled with a destiny to serve that they have abandoned their cubicles to risk their life’s savings to follow their own paths. That same passionate mission is now being carried forth online at MimiVanderhaven.com.
Mimi’s values are rooted in a celebration of individual creativity, the magical connection between forgiveness and excellence, and a quirky insistence on doing everything exactly opposite from what is expected. Every month, Mimi Vanderhaven is mailed to over 240,000 homes and businesses in Northeast Ohio’s affluent outer suburbs, including Auburn, Aurora, Avon, Avon Lake, Bath, Bay Village, Bainbridge, Beachwood, Bentleyville, Berea, Brecksville, Broadview Heights, Brunswick, Chagrin Falls, Cleveland Heights, Copley, Columbia Station, Fairlawn, Gates Mill, Hinckley, Hudson, Hunting Valley, Medina, Middleburg Heights, Moreland Hills, Northfield, North Olmsted, North Royalton, Olmsted Falls, Orange, Peninsula, Richfield, Rocky River, Sagamore Hills, Shaker Heights, Sharon Center, Solon, Strongsville, Twinsburg, West Akron, Westlake, Woodmere, University Heights, Valley City and more.
Preserve business diversity. Those three words have been the heart of Mimi Vanderhaven's brand since our inception in 2003.
As her readers know, Mimi is dedicated to supporting locally owned businesses and ensuring that the people of Northeast Ohio have significant choice in how they live their lives—including shopping, dining, healthcare, home improvement and more.
Although Mimi Magazine welcomes certain advertisements from national chains in Northeast Ohio, we do not produce editorial-style content for non-regionally-based national chains that already have significant market share or brand awareness among our readers. While we value and appreciate the positive local impact such businesses can have on our community, our editorial voice is reserved for informing our readers about less well-known product and service options.
The publication of any content is at the sole discretion of Mimi Magazine, and we reserve the right to refuse any advertisement at any time.
Mimi’s editorial and advertising missions are perfectly aligned. This means her editorial resources are dedicated exclusively to presenting quality, locally owned businesses to her adoring fans. Plus, her calendar (in print and now online) is filled hundreds of community events. Claims one local politician, “I use Mimi’s Calendar every issue to decide which events to attend so I can interact with my constituents.”
And now that Mimi has expanded her mission to the web, her audience is growing to all of Northeast Ohio and beyond. If you're a business owner and would like to find out if your business qualifies to reach Mimi's dedicated fans, please email Mimi and one one of her personal assistants will contact you with more information.