- Home
- Read all about it
- Hear More—Clearly
Hear More—Clearly
Manager Tony Pasadyn (r) joins The Pavlik family at their new Brookway Hearing Center location in Westlake. Tony shares their same commitment to providing clients with real solutions to hearing loss.
Nobody rolls out of bed in the morning saying, ‘I want to see the hearing aid guy today.’ We understand that, so we want to make the customer feel comfortable and informed.
Westlake’s new Brookway Hearing Center is reconnecting its clients with the world around them.
By: Ken McEnteeDate: 09/24/2009
When you call Brookway Hearing Center’s office in Strongsville, the other end of the line is likely to be occupied by Robert Pavlik Sr. or Joyce Pavlik, the parents of Robert Jr., who co-owns the company with his wife, Michelle. It’s all about family at Brookway, and Robert Jr. promises to maintain the same atmosphere at the company’s new location in Westlake.
“We want people to feel like they’re a part of the family when they visit,” Robert says.
Tony Pasadyn, manager of the Westlake center, fits right in, Robert says.
“Tony is a perfect match with our philosophy of customer service,” he explains. “He has a lot of experience and reflects the same moral and ethical standards that we do. It’s a perfect fit.”
And, being board certified in the hearing instrument sciences, Robert knows a little about perfect fits.
Tony, a 10-year Westlake resident, previously worked with Robert at another hearing center and says they have often talked about teaming up again. Brookway’s customer-first policy is music to his ears.
“Nobody rolls out of bed in the morning saying, ‘I want to see the hearing aid guy today,’” Tony admits. “We understand that, so we want to make the customer feel comfortable and informed. A lot of hearing centers sell first and ask questions later. I am not a sales guy. I give the patients as much information as I can and let them make an informed choice.”
Realizing the frustration that hearing loss already causes, Brookway intentionally spreads out its appointments to give each patient plenty of time for personalized care.
“In a lot of places you’re like a number, waiting to get in, then getting shuffled in and out,” Robert laments. “We keep the wait to a minimum, then take plenty of time to do proper testing and adjustments of a hearing aid. It’s kind of like sitting down and talking with a neighbor over a beer. Except without the beer.”
Proper adjustment is important, he says. Unlike the putty-like amplifiers of a generation ago, many of today’s hearing aids are high-tech digital devices that can be specially programmed to meet not only the needs, but also the wants, of the wearer.
“Not only is everybody’s hearing ability different, but so is the way they want to hear,” Robert explains. “While driving, for example, one person wants to hear the noise of the road. Another driver doesn’t. Today’s hearing aids can be set according to that preference. Many of today’s hearing aids are so technologically advanced that they can be digitally programmed to accentuate specific sound frequencies—like a spouse’s voice. It’s like wearing a graphic equalizer in your ear.”
By carrying hearing aids from 12 different manufacturers, like Unitron, Brookway ensures that they have the perfect product for each person—and for every budget.
“Most places handle one or two manufacturers,” Robert says. “By offering more choices we give our patients more bang for their buck. Of course we offer a no-cost lifetime service warranty for all hearing aids we sell.”
If you’re experiencing a gradual loss of hearing, chances are your family members will notice it before you do.
That’s why it’s a good idea to bring them along when you have your hearing checked, Robert says.
“We’d like you to bring your family in to meet our family,” he says.
Your visit to Brookway begins with a complimentary hearing screening.
And it isn’t as simple as raising your hand when you hear the beep through the headset. The computerized test simulates real-life situations, like a quiet conversation, the noise you hear while riding in a car or pushing a loud lawn mower.
“I’m proud to bring the same professional standards that were customary when I managed a hearing center for an ophthalmology practice,” Tony says. “The big difference is the personal attention. People notice the difference.”
Another difference is Brookway’s knowledge of their products.
“We train with the manufacturers to be sure we’re on top of the latest trends and technologies,” Robert says.
“When a new product comes out I wear it myself for a couple of days to see how it works, and I have test patients wear it for a couple of days.”
Tony says today’s hearing aids are not only technological iPods compared to a yesterday’s victrolas, but they look pretty good, too. In contrast to the devices of 20 years ago, today’s hearing aids are stylish, or even hidden behind, or inside, the ear.
“The appearance—or invisibility—of today’s hearing aids helps to remove one objection to getting one,” Robert says. “But even more important in today’s devices is their functionality. During the last couple of years, the biggest advances have been in noise reduction and feedback reduction.”
At Brookway, Tony says, you don’t just buy a hearing aid. You buy a full-service program that lasts for the life of the device. That means after you pay for the hearing aid, you won’t pay another dime for follow-up adjustments or exams. And Brookway offers financing to make your hearing restoration affordable.
In celebration of the opening of the new Westlake location, Brookway will hold a special open house, featuring free hearing evaluations, Tuesday, September 29 through Thursday, October 1, between 9:00 a.m. and 6:00 p.m. Dr. Katherine Prevost, of Unitron, will be available to discuss different options on the company’s hearing aids.
Earlier this year, Brookway was one of three exclusive hearing centers in Ohio to pre-release Unitron’s brand new Passport hearing aid. Passport’s innovations include unprecedented control over listening preferences, wireless remote control programming and Bluetooth connectivity, which means it will pick up your Bluetooth compatible cell phone or listening device.
To schedule a complimentary, no-pressure hearing screening at Brookway, you can call 440-333-9929. Brookway Hearing Center, located at 23550 Center Ridge Road, Suite 103, in Westlake, is open Monday through Friday from 9:00 a.m. to 5:00 p.m. Evening and Saturday hours are by appointment. You can visit the website at
www.brookwayhearing.com for more information.
Get In touch with this business.
Mimi's Calling Cards do not currently include a listing for this business.
